Brazil Beauty NewsThe brand - which belongs to Grupo Boticário - registered R$ 1 billion in revenue last year. Although primarily focused on direct sales, Eudora is planning to end 2019 with eight working stores.
In February, Eudora will celebrate its 9th year in business. Even though its story is not very long, the brand has been through many changes. Belonging to Grupo Boticário, the company was created in 2011 as a multi-channel start-up. Positioned as a sexy brand, the company was purchased by American...
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Eudora reinforces its multi-channel strategy by opening new stores of its own
26 November 2019, by Brazil Beauty News -
Com ativos de alta performance e resultados cientificamente comprovados, hairceuticals serão tendência no Brasil
14 de março de 2017, por Brazil Beauty NewsEquivalentes capilares dos dermocosméticos tratam problemas como queda, afinamento e ressecamento excessivo dos fios.
Com a expansão do mercado de dermocosméticos na última década, os hairceuticals podem ser uma tendência para o mercado brasileiro de beleza e cuidados pessoais no próximo ano. A aposta é do analista global de cuidados com os cabelos da Mintel, Andrew McDougall.
O nome hairceuticals vem da fusão das palavras ‘hair’ (cabelo) e ‘pharmaceutical’ (farmacêutico), indicando uma... -
Brasil é país foco de investimentos da Amway
29 de maio de 2018, por Brazil Beauty NewsA líder mundial de vendas diretas está investindo US$ 150 milhões para transformar a operação brasileira em umas das 10 maiores de sua rede.
Com quase 60 anos de história, a norte-americana Amway é a maior companhia de vendas diretas e marketing multinível do mundo, com faturamento global de US$ 8,6 bilhões no último ano. Presente em mais de 100 países, a empresa de produtos para a casa, beleza e bem-estar chegou ao Brasil no início dos anos 1990, mas só recentemente a multinacional passou... -
Women pay more and more attention to their eyebrows
2 September 2014, by Brazil Beauty NewsIn Europe and in the USA, women consumers are increasingly concerned by the brows, which are now a firm part of the beauty ritual, as it already is in Asia. As a result of this underlying trend, sales of brow products are surging.
Sales of eyebrow products are skyrocketing in the UK, the USA and in France, according to recent figures published by The NPD Group. Sales of prestige brow products accounted for £6.5 million in the period January to May 2014 in the UK, reporting a rise of 52% on... -
Envelhecimento da população brasileira abre oportunidade para a indústria de cosméticos
1º de novembro de 2016, por Brazil Beauty NewsDados da Mintel apontam que os lançamentos de produtos com posicionamento anti-idade vêm crescendo no país, mas setor deve investir em inovação e comunicação com consumidores para atender à demanda do mercado.
A juventude ainda estampa grande parte das campanhas publicitárias de cosméticos no Brasil, mas em alguns anos, a indústria precisará voltar suas atenções a outra faixa etária em ascensão no país. Em 2050, o Brasil terá 64 milhões de pessoas acima de 60 anos, representando cerca de... -
Beraca invests in new multipurpose technology to increase its portfolio of sustainable ingredients
5 November 2019, by Brazil Beauty NewsThe company has added a bioextractor complex to its plant in Pará, in the north of Brazil, and is aiming to grow 20% a year.
Beraca is the largest supplier of natural and organic ingredients from the Brazilian ecosystem to the cosmetics, personal care and pharmaceutical industries. In order to keep ahead of its competitors and increase its portfolio of components, the company - which was founded over 60 years ago - has just expanded its plant located in the city of Ananindeua, in the State... -
Avatim projects 30% growth this year with plans to open stores in Europe by 2019
3 April 2018, by Brazil Beauty NewsWith 120 stores throughout Brazil, the Bahia-based cosmetic and fragrance manufacturer launched a concept store on Oscar Freire Street earlier this year and has recently opened up a sales office in São Paulo aimed at business expansion and brand consolidation.
Mônica Burgos was a lawyer in a city of just over 200,000 people in Southern Bahia when she decided to leave her career to study fashion design in Rio de Janeiro. Her Production and Costume Development teacher was creating scent... -
Lack of knowledge on benefits and higher prices are just two of the barriers for the use of ethical cosmetics in Brazil
31 March 2020, by Brazil Beauty NewsA study by REDS on the consumption of vegan, organic and natural beauty products reveals that 59% of the people are unaware of the benefits and 45% think the products are too expensive.
The market for vegan cosmetics is growing all around the world. In Brazil, it is believed that seven million people are vegans, meaning they do not use any product of animal origin or any products that have been tested on animals. The market for organic and natural beauty products is also promising. A... -
“The industry must seek new ways to reach the lower socioeconomic classes,” Leonardo Calegaro, Kantar Worldpanel
13 March 2018, by Brazil Beauty NewsWith a drop in consumption of more than 2% in Brazilian households, sunscreens still struggle to recover from the downturn in sales recorded in 2014 and 2015.
In a tropical country with an extensive coastline and active sun exposure habits, sun protection products should be part of the population’s basic staple grocery list. However, this is not the case in Brazil. The country is the world’s second largest sun care market, behind only the US, but data indicates that these products are... -
Estudo avança na criação de pílulas de emagrecimento
23 de dezembro de 2014, por Brazil Beauty NewsClaro que a suposta pílula não fornecerá os mesmos benefícios à saúde obtidos através de exercícios, caso venha a ser de fato criada, mas os pesquisadores do Instituto de Células-Tronco de Harvard conseguiram transformar a gordura branca em gordura marrom, um passo que poderia facilitar a manutenção do peso.
Usando células-tronco humanas, a equipe desenvolveu uma técnica para isolar os compostos necessários para a realização dessa importante tarefa de transformação da cor da gordura,...