Brazil Beauty NewsEven in a year of economic downturn and uncertainty in the market, as a result of the stagnation of the GDP and a fierce electoral battle that saw the re-election of president Dilma Rousseff, Brazil will continue to be a significant part of L’Oréal’s expansion plans. With a population of 200 million, “Brazil is a very strategic market for L’Oréal and, despite the current economic turmoil, we are confident that we will continue to grow”, says Didier Tisserand, president of L’Oréal Brasil....
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To increase its market share in Brazil, L’Oréal will invest R$500 million in infrastructure by 2016
11 November 2014, by Brazil Beauty News -
Monodose packaging solutions to gain ground in the retail market
5 December 2017, by Brazil Beauty NewsCheaper, convenient and easy to carry around, single-dose beauty products have been growing in popularity with customers by encouraging experimentation.
Previously used mainly as free samples, single-dose packaging has been gaining traction in the beauty retail space. Face masks, hair moisturizers and hair bleach are just some of the products that can be easily found in the Brazilian market in a monodose version.
“We not only predicted this increase but we have actively contributed to... -
Albéa focuses on new technologies and processes to expand its operations in Brazil
15 September 2015, by Brazil Beauty NewsOne of the world’s largest manufacturers of packaging for cosmetics and personal care products, the Albéa Group is investing in innovation and sustainability to grow in the Brazilian market.
Its plant located in the city of Mogi das Cruzes, São Paulo, is the company’sthird largest industrial complex worldwide. As well as the Jundiaí plant, most of its production is allocated to leading cosmetics companies in Brazil and Latin America, with a product portfolio that includes packaging, tubes,... -
“Consumers are looking for brands that have a purpose,” Elton Morimitsu, Euromonitor International
17 July 2018, by Brazil Beauty NewsThe quest for a more minimalist lifestyle, the sharing of products and services, and the ever-increasing use of online channels to research and buy products – these are some of the global consumer trends pointed out by Euromonitor International’s Top 10 Global Consumer Trends for 2018 study. But how does this movement affect the Brazilian beauty industry? Brazil Beauty News spoke with Elton Morimitsu, senior research analyst at Euromonitor International, about the impacts and effects of these...
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“Still too little R&D for dark skins,” Aïmara Coupet
19 September 2017, by Brazil Beauty NewsAlthough brands boast about communicating on diversity, although the makeup offering is getting wider to meet all women’s needs, whatever the skin colour, although there is a will to adapt, there is still a lot to do to timely satisfy matte to dark skin criteria. That is what product marketing & development and Brown Skin expert Aïmara Coupet has found out. While Rihanna’s new Fenty Beauty is taking the beauty industry bu storm, Aïmara has given Premium Beauty News a few explanations....
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Fragrance maker Equivalenza finds room for expansion in the midst of the Brazilian economic crisis
3 May 2016, by Brazil Beauty NewsHeadquartered in Barcelona, the company relies on the franchise model to thrive while others are reeling.
Caution isn’t the only thing you’ll find in the Brazilian market amid the economic turmoil. For Spanish fragrance company Equivalenza, 2016 is the right time to step on the gas. The brand is celebrating positive results since it opened shop to Brazilians last year, and plans a swift expansion in the number of units in the country.
With promising figures springing up from their... -
Beauty Tech: The latest innovations from CES 2019
22 January 2019, by Brazil Beauty NewsA series of beauty tech innovations were unveiled at this year Consumer Electronics Show (CES) in Las Vegas. Here is a selection.
Smart mirrors
Smart mirrors made a big impression at this show. CareOS, a Baracoda Group Company, announced at Las Vegas the launch of Artemis, a smart mirror integrated with the patent-pending CareOS platform that connects health, beauty and wellness for a holistic view of each user. More than 50 IoT devices, products and services are integrated into the... -
How inclusive foundation stole the show in 2018
17 January 2019, by Brazil Beauty NewsCruelty-free makeup, magnetic eyelashes and CBD oil: these were just some of the major beauty trends of 2018. But the last 12 months belong, indisputably, to the humble foundation. This year saw a flurry of beauty brands finally address a lack of diversity across the industry, by expanding their foundation shade ranges to give shoppers of all skin tones more choice than ever before.
The movement was arguably kick-started by Rihanna, whose Fenty Beauty debut collection was lauded for its... -
Venda de cosméticos está entre os negócios mais promissores para o ano
8 de março de 2016, por Brazil Beauty NewsO bom desempenho dos produtos de beleza no comércio porta a porta e em franquias durante 2015 deve se repetir neste ano, mesmo com a retração da economia no Brasil.
A venda de cosméticos é uma das principais apostas do Sebrae (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas) para 2016. Ao lado do serviço de pedreiros, eletricistas e encanadores, o conserto de carros e eletrônicos, e a confecção e comércio de roupas, acessórios e alimentos para consumo domiciliar, os negócios... -
UN Report recommends ban of microplastics in cosmetics
16 June 2015, by Brazil Beauty NewsA report released last week by the UN Environment Programme (UNEP) on the occasion of World Oceans’ Day recommends a precautionary approach toward microplastic management, with an eventual phase-out and ban of their use in personal care products and cosmetics.
The study, entitled Plastic in Cosmetics: Are We Polluting the Environment Through our Personal Care: Plastic ingredients that contribute to marine microplastic litter (available here) is a compilation of currently available...