Brazil Beauty NewsProtagonista do mercado internacional de esmaltes para unhas, o grupo francês Fiabila desenvolve há vários anos uma política exemplar em matéria de ingredientes, com boas práticas que permeiam a concepção e a fabricação de seus produtos. Sua política extremamente exigente está em perfeita sintonia com as atuais tendências do mercado. Prova disso é que a Fiabila oferece aos clientes vários produtos que associam ingredientes de origem natural e inovação. Mas, para Pierre Miasnik, dirigente do...
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"Clean Beauty não se limita a uma oposição entre ingredientes naturais ou sintéticos", afirma Pierre Miasnik, da Fiabila
11 de junho de 2019, por Brazil Beauty News -
Eucerin investe no relacionamento com dermatologistas e no canal farma para impulsionar vendas
18 de outubro de 2016, por Brazil Beauty NewsEm parceria com a Drogaria Venancio, o Eucerin DERMAInstitute é a mais recente empreitada da marca no país e visa reforçar a confiança do consumidor através de serviços de consultoria personalizados e gratuitos.
Marca global de dermocosméticos da Beiersdorf, a Eucerin está presente em toda a América Latina e figura entre as líderes do segmento em países como Argentina, Chile e Peru. No Brasil, a trajetória da marca passou por dois momentos distintos. Os produtos chegaram ao país em 2003,... -
3D skin technology developed by the Boticário Group might change the way cosmetics are tested in Brazil
19 July 2016, by Brazil Beauty NewsA strong advocate against animal testing, the Boticário Group is the first company in Brazil to develop a technology capable of reproducing the human skin in laboratory to be used as a testing surface for cosmetics. As well as lasting longer than in natura skin, the 3D technology is able to mimic the human skin in different stages of aging as well as reproducing the six main skin tones as described in literature. The same 3D skin sample can be used in multiple tests, such as skin irritation,...
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Cosmetic companies invest in informative packaging to streamline customer experience
28 March 2017, by Brazil Beauty NewsDetailed usage directions and step-by-step instructions on primary packaging should become a more common feature among Brazilian brands and help manufacturers cut costs.
There is no denying that packaging design has a big impact on the way consumers perceive the brand, directly contributing to competitive advantage for marketing a consumer product. One of the features that are becoming more critical to this make-or-break equation, as pointed out at the latest edition of the Packaging... -
Aumento das taxas para produtos de higiene pessoal e cosméticos exige mais estratégias da indústria para retomar crescimento
30 de janeiro de 2018, por Brazil Beauty NewsMovimento de elevação da carga tributária teve início em 2015 e ainda faz com que fabricantes e distribuidores tenham de inovar constantemente para aumentar o volume de vendas.
O desempenho da indústria de higiene pessoal, perfumaria e cosméticos no Brasil vem sendo prejudicado pela alta tributação e o setor passa por disputa judicial para tentar reverter a situação. O excesso de alíquotas, agregado à recessão econômica no Brasil, interrompeu um ciclo de expansão que durava mais de duas... -
Cosmopolitan makes niche perfumery penetrate the Brazilian market
8 September 2015, by Brazil Beauty NewsThere is no such thing as high artistic perfumery in the land of perfume. And yet, after completing a three-year project, Cristiane Vilar has made it available through her import company, Cosmopolitan do Brasil, which has just opened its own showroom dedicated to rare perfumes in Brasília. Brazil Beauty News has met her.
Brazil Beauty News - How did you get the idea to import French niche perfumery brands into Brazil?
Cristiane Vilar - Apart from Annick Goutal, Creed, or Bond No.9,... -
Premium products on the rise in Brazil despite economy worries
12 September 2017, by Brazil Beauty NewsGlobal beauty chains continue to expand while luxury brands rely on new product launches and promotions to maintain customer loyalty.
While hard economic times have affected everyone in Brazil, manufacturers and retailers of premium cosmetics are among those who least felt the effects of the financial crisis. Popular beauty brands grew by 4.4% in 2016 whereas luxury products rose 9.1% according to data by Euromonitor. The figures follow last year’s trend, when sales of luxury beauty... -
“Competition leads us to evolve”, Renato Massara, Wheaton Brasil
3 February 2015, by Brazil Beauty NewsThe year 2014 was not an easy one for the Brazilian packaging industry. Latest data from ABRE (Brazilian Packaging Association) shows that most packaging materials, with the exception of metals, have seen a decline in the first half, compared to the same period in 2013. Plastic packaging, for instance, recorded a fall of 1.39%, while glass packaging dropped 1.17%.
Despite the segment’s weak performance, Brazil did not fail to attract international companies willing to invest high sums in... -
Crise hídrica no sudeste do Brasil afeta a indústria e os serviços de beleza
31 de março de 2015, por Brazil Beauty NewsFábricas de cosméticos e salões de cabeleireiros investem em alternativas para economizar água e produtos “inteligentes” ganham destaque entre consumidores.
Os estados de São Paulo, Rio de Janeiro e Minas Gerais enfrentam a pior crise hídrica dos últimos 84 anos, segundo o Ministério do Meio Ambiente do Brasil. O volume de água nos principais reservatórios da região sudeste do país chegou a níveis alarmantes e a ameaça de um racionamento drástico ronda a todos, incluindo a indústria da... -
The internet is the main source for consumers to discover new cosmetics
3 March 2020, by Brazil Beauty NewsA Teads study reveals that 90% of Brazilian women are impacted when they watch a video online advertising a beauty product.
The behavior of cosmetics consumers is increasingly digitally-based. This is what the study "Fresh Faces: The Global Beauty & Skincare study" reveals. Global media platform Teads conducted the research in partnership with Global Web Index, interviewing 5,000 women ranging from 16 to 64 years old in eight countries, including Brazil.
According to the study, the...