Brazil Beauty NewsAlessandra Tucci is the founder and head of Perfumaria Paralela, a company focused on strategy and innovation in the perfumery segment, which has an exclusive license to represent French perfumery training institute Cinquième Sens in Brazil. She comments on the Brazilian fragrances market for Brazil Beauty News, and describes the next steps in its evolution.
Brazil Beauty News - What characterizes the Brazilian perfume market for now?
Alessandra Tucci - Brazil has been the largest market...
Página inicial > Palavras-chave > Navigation > A la une
A la une
Matérias
-
Fragrances: “The premium segment is gaining more ground,” Alessandra Tucci
23 September 2014, by Brazil Beauty News -
First edition of MakeUp in SaoPaulo to open doors 03-04 December 2014
2 December 2014, by Brazil Beauty NewsThe B2B event dedicated to the makeup industry will feature two days of conferences and host some of the world’s leading suppliers of make-up formulas and packaging.
The timing for MakeUp in SaoPaulo couldn’t have been any better! According to figures coming from a study delivered by Canadean and recently published in Brazil Beauty News, the Brazilian market of make-up will jump from 7.1 billion Brazilian reals (US$ 3.2 billion) in 2013 to 13.4 (US$ 5.1 billion) at the end of 2018 and this... -
Makeup industry projects continued growth in 2016 with innovative and more price-accessible products
12 January 2016, by Brazil Beauty NewsBrazil is ranked third in the global makeup market and has recorded an average annual growth of 15.6% in the category over the last five years.
The year 2015 will not be recalled with great enthusiasm by the Brazilian makeup industry but, on the other hand, neither it will be entirely forgotten. The category had revenues of US$ 3.455 million in 2014 according to Euromonitor and should report a slightly better performance at the end of this year, which was marked by political instability... -
A strong innovation strategy drives Chemyunion’s international growth
27 August 2019, by Brazil Beauty NewsAs far as products, processes and business models are concerned, the Brazilian manufacturer of cosmetic ingredients places innovation as a top priority, with the aim to stand out on the international stage. The strategy has been bearing fruit and the company progressively became an important player in Brazil and on the global market.
Founded in 1992, Chemyunion was initially dedicated to the production of emulsifying waxes. In 2002, the company initiated an open innovation strategy to... -
MakeUp in SaoPaulo: Number of visitors doubled and optimism was in the air
15 December 2015, by Brazil Beauty NewsWith a number of visitors that doubled, MakeUp in SaoPaulo confirms that its ultra-targeted concept perfectly fits the needs of a mutating Brazilian cosmetics market. Despite the downturn of the country’s economy, participants expressed great optimism for the future of the market.
The second edition of the MakeUp in SaoPaulo was held on the 8th and 9th of December 2015 at the Centre of Convention Rebouças in São Paulo, Brazil. The 24 exhibitors, specialising in makeup products (packaging,... -
Cosmetics sales are among the most promising businesses for the year
8 March 2016, by Brazil Beauty NewsThe good performance by door-to-door and franchise sales of beauty products in 2015 should be repeated this year despite the economic downturn in Brazil.
The Brazilian Service of Assistance to Micro and Small enterprises (Sebrae) is pinning its hopes on cosmetic sales in 2016. The organization believes that businesses linked to the beauty industry are among those that have the best chances of succeeding in a year where Brazil faces a grim economic outlook. Other industries that should... -
Giovanna Baby investe em vendas em shoppings e linha premium para crescer mais de 30% neste ano
26 de fevereiro de 2019, por Brazil Beauty NewsPresente em 5 mil pontos do varejo, a marca brasileira de cosméticos quer voltar a atingir os públicos A e B.
A Giovanna Baby foi inaugurada em 1972 como marca de roupas infantis. Uma fragrância desenvolvida em parceria com a Firmenich para aromatizar a loja em São Paulo chamou a atenção dos consumidores e logo passou a ser comercializada em forma de colônia. Sucesso de vendas, deu início a uma extensa linha de cuidados pessoais, mudando o ramo do negócio, que chegou a ter diversas lojas... -
L’Oréal de mãos dadas com fornecedores no âmbito de seu programa de desenvolvimento sustentável
3 de abril de 2014, por Brazil Beauty NewsNo final de 2013, o Grupo L’Oréal apresentou os compromissos da empresa em matéria de desenvolvimento sustentável, com a divulgação do plano "Sharing beauty with all", programa que objetiva reduzir o impacto ambiental de suas atividades, garantindo ao mesmo tempo a concretização dos projetos de crescimento. Laurent Gilbert, diretor de Desenvolvimento Internacional de Pesquisas Avançadas da L’Oréal, coordena as ações do Grupo relacionadas com inovação sustentável. Em entrevista à Brazil Beauty...
-
Phebo inaugura lojas autônomas no Brasil
5 de junho de 2018, por Brazil Beauty NewsComercializada até pouco tempo atrás nas lojas da Granado, a prestigiosa marca Phebo, que conseguiu se reerguer graças a Christopher Freeman, passa a voar com suas próprias asas, expressando plenamente sua sólida identidade em três novas lojas no Brasil. A marca, adquirida em 2004 pelo investidor inglês, surfa no crescimento exponencial que a Granado vem registrando nos últimos dez anos. Christopher Freeman, presidente do Grupo, e sua filha Sissi Freeman, diretora de Marketing, explicam para...
-
Make-up for kids is Brinquedos Estrela’s latest bet with new business venture
11 December 2018, by Brazil Beauty NewsTraditional Brazilian toy manufacturer opens “Estrela Beauty” stores to launch the concept of “pretend make-up”.
Estrela Brinquedos, with its experience of over 80 years in the toy industry, is now investing in a new segment: make-up for kids. The company seeks to expand the brand’s relationship with its audience, especially girls above the age of 10, who are slowly moving away from playing with dolls and becoming interested in the beauty industry.
“Since 1937, we have been developing...