Brazil Beauty NewsUnisex fragrances and beauty products are still few and far between, but what seems to be a trend in ad campaigns may change the retail landscape in the long run .
Gender stereotypes are falling apart. Occupations once reserved to men are now thrown open to women, who seem to be increasingly more interested in products that were once perceived as male-dominated, such as beers and cars. Men, on the other hand, are venturing into traditionally female roles, including looking after their...
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Gender-neutral cosmetics shift paradigms and celebrate diversity
11 October 2016, by Brazil Beauty News -
Produção de álcool em gel reduz perdas de fabricantes de cosméticos no Brasil
5 de maio de 2020, por Brazil Beauty NewsEm versões com glicerina, aloe vera ou melaleuca, álcoois lançados por marcas de beleza durante pandemia da Covid-19 no país também focam no cuidado com a pele.
Com a disseminação do novo coronavírus pelo Brasil, a procura por álcool em gel 70% cresceu rapidamente e bastaram alguns dias para o produto desaparecer das prateleiras em todo o país. Por meio de manifestações da ABIHPEC (Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos), a Anvisa (Agência Nacional... -
Mercado de dermocosméticos oferece oportunidades para indústria e varejo
9 de junho de 2015, por Brazil Beauty NewsCooperação com dermatologistas, avanços tecnológicos e foco na distribuição contribuem para o aumento da confiança do consumidor.
Poucas categorias vêm atraindo tanta atenção da indústria da beleza quanto os dermocosméticos. Conhecidos por sua alta concentração de ativos farmacológicos, que agem nas camadas mais profundas da pele, eles ocupam um espaço intermediário entre os cosméticos e os medicamentos. No Brasil, esse mercado cresce a índices anuais de 20% a 30% e movimenta cifras... -
Granado confirms its success
26 May 2015, by Brazil Beauty NewsThe historic cosmetics brand was acquired in 1998 by British investor Christopher Freeman, and successfully relaunched in 2004. Since then, it has maintained a 20% growth rate per year, while having enjoyed a special place in the hearts of all Brazilians for 145 years. Here is a focus on its success story with Nazish Munchenbach, Marketing Director of the brand and major instigator of this success.
When Nazish Munchenbach took over the marketing department in 2004, Granado was moribund and... -
Sephora invests in Brazilian women’s desire for makeup and expands its retail chain
23 February 2016, by Brazil Beauty NewsSince its arrival in Brazil, French cosmetics giant Sephora has noticed that the nation’s prestige market, which used to focus almost exclusively on fragrances, has started to give more attention to makeup and skin care products. So says Andrea Orcioli, VP of Marketing and Merchandising of Sephora in Latin America. Known for its innovative formats – which include Sephora Flash’s digital concept in Paris and the tutorial video stations at its newly opened store in San Francisco – the cosmetics...
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With the men’s grooming market on a high, entrepreneurs are reviving the barbershop culture to meet the needs of "modern man"
14 October 2014, by Brazil Beauty NewsLong gone are the days when worrying about one’s appearance was the exclusive domain of women. Men the world over are increasingly investing time and money on their appearance – and Brazil is one of the most promising markets for men’s grooming products.
According to the Brazilian Association of Cosmetics (ABIHPEC), the men’s grooming category has more than doubled its sales in the past five years, reaching R$ 9.7 billion in 2013, and it is expected to grow by around 80% over the next four... -
Busca por beleza natural estimula o surgimento de produtos para cabelos ondulados
26 de março de 2019, por Brazil Beauty NewsIndústria de cosméticos investe em soluções customizadas que prometem evitar o frizz e dar volume, brilho e forma para as ondas.
Já se foi o tempo da ditadura do cabelo liso no Brasil. Nos últimos anos, acompanhamos o rápido crescimento do mercado de produtos para os cuidados com os cachos. Mas entre o liso e o cacheado, existe uma variação de fios que começa a chamar a atenção da indústria de cosméticos no país: os ondulados.
“Estamos passando por um período de aceitação dos cabelos... -
"O Brasil é um mercado que ainda oferece muito espaço para desenvolvimento", afirma Paula Froes, da Albéa do Brasil
3 de setembro de 2019, por Brazil Beauty NewsPresente há 20 anos no Brasil, mais exatamente no estado de São Paulo, a Albéa, empresa líder do setor de embalagens e soluções para cosméticos, trabalha com os maiores nomes da indústria de beleza do país, destacando-se por atender a todos os segmentos de produtos cosméticos e pela capacidade de inovação.
Com mais de mil colaboradores distribuídos entre as unidades de Jundiaí e Mogi das Cruzes, o Grupo Albéa desenvolve e produz tubos laminados, embalagens rígidas para cosméticos e... -
Biologique Recherche to take profit of the dynamic Brazilian high-end market
10 July 2018, by Brazil Beauty NewsBiologique Recherche luxury cosmetics and professional treatments have started re-conquering the Brazilian market. Thierry Mabboux, distributor of the brand and expert of this market for 20 years, confirms the growing interest of certain Brazilian consumers in made in France high-end cosmetics.
The Biologique Recherche family company, created by Physician Philippe Alouche and specialized in skin treatments for 40 years, has long been developing its expertise in sophisticated face, body,... -
Sustainable toiletries welcome World Cup tourists in Brazil
3 June 2014, by Brazil Beauty NewsShampoo, conditioner, moisturising lotion, liquid soap and soap bars, all created with honey extract produced by small farmers in Brazil. This is the range Talentos do Brasil (Brazilian Talents), which will supply hotels located in the 12 host cities of the 2014 World Cup.
The only line of sustainable toiletries products accredited by the Brazilian Federal Government is the result of the project Talentos do Brasil Rural (Rural Brazilian Talents), created by the Ministries of Agrarian...