newsletter
Brazilian beauty and cosmetics markets: trends and news

Companies & industry

Cosmetics multi-brand retailer Mundo do Cabeleireiro ends the year 2019 with over 50 stores and more than R$ 200 million in sales

Cosmetics multi-brand retailer Mundo do Cabeleireiro ends the year 2019 with over 50 stores and more than...

The family business from Pernambuco focused on São Paulo to expand its market and it’s now moving on to the countryside of the state....

Natura closes acquisition of Avon, creating the world's fourth-largest beauty group

Natura closes acquisition of Avon, creating the world’s fourth-largest beauty group

Natura &Co has closed its acquisition of Avon Products Inc., the Brazilian personal care cosmetics maker announced on Friday, 3rd of...

Davene invests in multi-channel strategy by launching a sales kiosk and an e-commerce platform

Davene invests in multi-channel strategy by launching a sales kiosk and an e-commerce platform

Present in the beauty market for over 40 years, the Brazilian company is also increasing its portfolio with natural products, aerosol...

Eudora reinforces its multi-channel strategy by opening new stores of its own

Eudora reinforces its multi-channel strategy by opening new stores of its own

The brand - which belongs to Grupo Boticário - registered R$ 1 billion in revenue last year. Although primarily focused on direct sales,...

Chemical distribution company Brenntag grows in Brazil by acquiring Quimisa

Chemical distribution company Brenntag grows in Brazil by acquiring Quimisa

Multinational company Brenntag - a world leader in chemical products and ingredients distribution, which registered over EUR 60 million...

"Brazil is a country that is extremely important for L'Oréal Group's strategy," says Patrick Sabatier from L'Oréal Brazil

"Brazil is a country that is extremely important for L’Oréal Group’s strategy," says Patrick Sabatier from...

L’Oréal is celebrating its 60th year in Brazil. The country is fourth on the world ranking for cosmetics consumption, which makes it a...

Beautybox launches a new shop layout and restructures its e-commerce platform to improve shopping experience

Beautybox launches a new shop layout and restructures its e-commerce platform to improve shopping experience

Seven years after Grupo Boticário’s launch, the largest premium beauty brand in the country evolves - aiming for sophistication, growth...

"We wish to bring even more respect and appreciation to perfumery", says Alessandra Tucci, founder of Paralela Escola Olfativa

"We wish to bring even more respect and appreciation to perfumery", says Alessandra Tucci, founder of...

The school has just changed its name and visual identity and it is now heading abroad, while planning to take its knowledge to different...

Herbalife Nutrition is focusing on launching cosmetics products

Herbalife Nutrition is focusing on launching cosmetics products

The North-American company specialized in direct selling has developed a facial care line to meet the needs of Brazilian consumers....

Launched to compete with foreign products, the biocosmetics brand Riô is planning to open 60 stores of its own within five years

Launched to compete with foreign products, the biocosmetics brand Riô is planning to open 60 stores of its...

Distributed by Sephora, Riô’s products are manufactured with natural ingredients produced in a lab. Riô is a Brazilian biocosmetics...

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