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Ingredients & formulation

"Great ethnic diversity and beauty standards associated with cultural characteristics are common features in Asia and Latin America," says Daniel Zanetti from in-cosmetics Latin America

The largest Latin American fair for raw materials for the beauty and personal care industry is happening for the 6th time on September 18 and 19 in São Paulo. This year, Asian suppliers will participate in the event. A specialized itinerary will guide industry professionals to the most innovative solutions on the market. in-cosmetics Latin America director Daniel Zanetti talked to Brazilian Beauty News about what is new, the fair’s growth and the expectations for this year.

Daniel Zanetti, in-cosmetics Latin America director

Daniel Zanetti, in-cosmetics Latin America director

Brazil Beauty News - in-cosmetics Latin America’s 6th year will have over 25 Asian manufacturers of raw materials. How important is the Asian market for the beauty and personal care industry in Latin America?

Daniel Zanetti - The importance of the Asian market for Latin America can be measured by Brazil, which represents 48.6% of the beauty and personal care business in the region. According to Euromonitor, China was the fourth largest exporter of products to Brazil in 2018, amounting to US$ 84.4 million. India was the seventh with US$ 23.5 million.

Nowadays, Asia is one of the biggest powers in the cosmetics industry. So much so that in-cosmetics Group organizes two fairs in the region. Features such as great ethnic diversity and beauty standards associated with cultural characteristics are common features between Asia and Latin America and they are essential in product development.

Among some of the trends, we can mention K-beauty, a term used to explain the growing interest in Korean cosmetics focused on skin care. Skin care is also a strong suit for China. We should also mention the growing interest in cosmeceuticals (cosmetics with pharmaceutical principles), sports lines that inhibit odors and have antibacterial proprieties, products for the growing male market and a preference for natural ingredients in product composition.

Brazil Beauty News - Other than Asian exhibitors, what else do you think is important to note in the 2019 event?

Daniel Zanetti - This year we will launch the Innovation Tour, an itinerary of guided technical visits aiming to bring chemists, formula makers and Research and Development professionals from the cosmetics industry to the most disruptive solutions. Groups will be led by the cosmetics researcher and developer Cléber Barros. Our official technical consultant will introduce the tour and explain the techniques used, how the chosen raw materials can be used, what they offer that is different as well as their applications and possible results.

We also have new routes divided by area. The Indie Trail includes companies that offer products in packaging up to 100kg for small and medium manufacturers, helping independent brands and companies that have a smaller production line. The Green Trail, on the other hand, focus on "green" and ecologic ingredients, with companies that are concerned with the environment.

Brazil Beauty News - In 2018, in-cosmetics Latin America had over 160 exhibitors from 22 countries. How does this year compare?

Daniel Zanetti - in-cosmetics Latin America gathers 90% of the largest global suppliers of raw materials for cosmetics. These companies do not solely participate in our fair. We have 48 companies from outside of Brazil bringing novelties. We haven’t decided on the final number yet, but we do expect to increase it.

Since it was created, the fair is the only event exclusively for cosmetics ingredients. It is a niche category and the public is extremely knowledgeable, which makes in-cosmetics Latin America so special.

Brazil Beauty News - Speaking of the public, last year the event had over 4,000 unique visitors, representing a 3% increase in comparison to the previous event. What are the expectations for this year?

Daniel Zanetti - Expectations are as high as they can be. We have 8% more people registered to attend and we hope this means that there’s an increase in public attendance. It is important to have a busy fair, but the technical expertise of visitors matters the most, as it enables knowledge exchange, business deals and new insights that can really impact the industry.
Cosmetics chemists, R&D specialists, formulators and marketing professionals for small, medium and large enterprises attend the fair. They are professionals looking for innovative ingredients and trends at in-cosmetics not only to meet the market need, but also to surprise and win over new customers.

Brazil Beauty News - This is the fair’s sixth year. What changed from year one until now?

Daniel Zanetti - The difference between year one and now is very clear. Even its name, which changed from "in-cosmetics Brasil" to the current "in-cosmetics Latin America", represents how comprehensive the fair is now. Over time, we increased the number of experiences and activities happening simultaneously, offering over 40 hours of content in two days through dozens of lectures and workshops.

The things we introduce at the fair are following the most current trends when it comes to innovation, but are also adapted to the market’s reality and local needs. We want professionals to thoroughly enjoy the event’s journey and hope that it causes an impact on their daily work.

Interview by Renata Martins

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© 2019 - Brazil Beauty News - www.brazilbeautynews.com

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