Innovation & new products
Geka combines emotion and technology with new make-up applicators
Geka is reinterpreting technology and combining it with emotions romanticism, nostalgia and dreams for the future. At the latest edition...
The big data revolution is well underway in the cosmetics industry
Maximize the sensory perception of a perfume, better targeted sampling campaigns, optimize a cosmetic formula, better understand customer...
Nails Inc. launches world’s first spray-paint nail polish
Nails Inc. is premiering its much-hyped Paint Can spray-on nail colour, marketed as a world-first, in UK department stores this month....
Sampling: Arcade launches Easylip
On the occasion of the first edition of MakeUp in Sao Paulo, which was held on the 3rd and 4th of December 2014 at the Renaissance Hotel,...
O Boticário extends portfolio of the Nativa Spa range
With product launches and new formulations, O Boticário’s personal care range Nativa Spa has had a busy start of the semester. Created in...
Yves Saint Laurent intros ink-like foundation
The cosmetics brand has announced Le Teint Encre de Peau, a liquid foundation that promises a weightless feel and all-day wear without...
Enamel launches in Europe
While during most of the year European women opt for more subtle colours, in the summer they dare to display brightly coloured nails....
TouchUps®, Orlandi reveals a biodegradable lipstick sample
At the last FCE trade show in Sao Paulo, Orlandi, the American sampling technology specialist for the cosmetics and perfumery markets,...
