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Innovation & new products

O Boticário extends portfolio of the Nativa Spa range

With product launches and new formulations, O Boticário’s personal care range Nativa Spa has had a busy start of the semester. Created in 2006, the line is made from more than 20 families of natural ingredients, and has around 300 products for body, skin, bath and hair care, as well as perfumes.

The highlights are the three new hair care ranges: Vinoterapia, Frutoterapia and Argiloterapia. Using high technology and raw materials recognized for their ability to repair different types of hair damage – such as coloring or straightening – the therapies help revitalize the hair and achieve professional results.

The Vinoterapia range is recommended for protecting colored hair. With extract of absinth and grape seed, the products help maintain hair color for up to 20 washes, such as the Anti-brassiness Shampoo, which reduces color fading in blonde and highlighted hair.

Vinoterapia range by Nativa Spa

Vinoterapia range by Nativa Spa

A relaunch of Nativa Spa, Frutoterapia is a complete ultra-moisturizing range, developed with plant keratin and oil complexes. As well as argan and monoi oils, the new formula also contains avocado and olive oils, which nourish the hair, giving it softness and shine.

The Argiloterapia range cleans the scalp and the hair thoroughly. Made with green clay, minerals and glycoproteins, the products restore the hair’s natural balance, such as the Hair Root Activator, which provides strong, healthier hair and helps reduce hair loss. Nativa Spa has also launched a special, limited edition brush that detangles dry or wet hair without breaking it. It has a unique, ergonomic design, with bristles at two different levels. Produced in ABS plastic material, it is highly resistant and is recommended for all hair types.

A no-rinse exfoliating scrub is the newest product for legs and feet care. Containing melissa and rosemary extracts, the Exfoliating Gel helps remove dead skin cells without the need for rising. The product helps purify the skin and has a relaxing effect. Nativa Spa has also launched a new formulation of the Exotic Plum Hand Cream, with a velvety texture and higher absorption power, which guarantees moisturizing for up to 30 hours.

Portfolio

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