Innovation & new products
Netlock: A new technology for L’Oréal’s next generation sunscreens
In the face of public health and environmental challenges, L’Oréal is actively focusing its Research on innovative sun protection...
Beauty Tech : The main innovations of the 2020 CES
While, as far as beauty was concerned, last year’s edition of the Consumer Electronics Show (CES) had been marked by the ubiquity of...
Formula One makes a move on the fragrance industry with innovative 3D-printed bottles
Motor sport enthusiasts will soon be able to be perfumed with the first Formula 1 fragrances. The auto racing class has partnered with...
Forget about their familiar features: Aptar modernizes perfume sprays
Aptar innovates in the field of perfume pumps by developing a new patented technology in partnership with Medspray: Dolce. Dolce by Aptar...
Will paper bottles soon be available for cosmetic products?
After tubes, bottles of cosmetic products could turn into paper instead of plastic. In order to support the development and...
L’Oréal and Albéa create paper-based cosmetic tube
L’Oréal and Albéa are partnering on making beauty packaging more environmentally-friendly. The beauty giant and the packaging company...
Makeup remover category grows in Brazil and gets new product formats
Besides products that completely remove makeup, there are specific products for the eyes and the mouth as well as "pens" or flexible...
Cosmopolitan makes fragrance debut with smoothie-inspired “Eau de Juice”
For their first foray into the fragrance industry, Cosmopolitan magazine partnered with Luxe Brands and actress Ashley Benson. The...
Single-dose cosmetics strips make their debut in the Brazilian beauty market
Shaped like a Post-it®, each strip contains the exact amount of product needed for one application. The amenities and single-dose...
Service technology is Natura’s latest strategy to satisfy clients and boost sales
A new device created by the company assesses clients’ hair strands and suggests to consultants which of the brand’s products are best...



















