Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Innovation & new products

Yves Saint Laurent intros ink-like foundation

The cosmetics brand has announced Le Teint Encre de Peau, a liquid foundation that promises a weightless feel and all-day wear without the need for touch-ups.

Le Teint Encre de Peau by Yves Saint Laurent, 16 shades, SPF18, available (...)

Le Teint Encre de Peau by Yves Saint Laurent, 16 shades, SPF18, available from August 26 © Yves Saint Laurent

This summer, Yves Saint Laurent is promising nothing short of a makeup revolution. On August 26, the brand will launch Le Teint Encre de Peau, which it claims is different from any other long-wearing foundation on the market. Inspired by the architecture of ink, the new product combines a weightless texture with serious staying power.

The texture

In contrast with other long-wearing foundations, which can sometimes feel heavy, Le Teint Encre de Peau claims a weightless liquid consistency. The formula is based on what the brand calls "sensorial and volatile oils," said to quickly evaporate upon contact with the skin and transform from liquid into solid pigments.

The product is also rich in active ingredients (both lipophilic and hydrophilic) which work to mattify and moisturize the skin and ensure the makeup stays in place, even when exposed to heat or humidity. Finally, the formula is enriched with tamanu oil, which contributes to its extremely comfortable feel by allowing it to melt into the skin. Known for its moisturizing properties, tamanu oil contains fatty acids that are similar to the skin’s natural moisture and also contribute to the skin’s luminosity.

The result is moisturized skin with a matte finish and coverage that, with its ink-like staying power, remains in place all day long.

The applicator


For this new type of foundation, Yves Saint Laurent chose to introduce an unusual application method. In keeping with the ink theme, Le Teint Encre de Peau comes with an applicator inspired by a calligraphy brush. The delicate slanted tip retains the makeup for ultra-precise application: just dab the right amount of foundation on different parts of the face and then work in the makeup by hand or with a brush.

Its practical, anti-drip system also prevents waste (and any potential stains on your shirt before heading out the door).

AFP/Relaxnews

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique and FCE Pharma, which took place on 23-25 May 2017 at São Paulo Expo recorded an unprecedented level of attendance, receiving 15,400 visitors, a growth of 9% compared to previous year. At the opening ceremony, Geraldo Alckmin, Governor of the São Paulo State, highlighted the efforts of the Government for the (...)

read more
Experts’ views
US retail: Apocalypse or evolution?

Laurence Bacilieri
US retail: Apocalypse or evolution?

American retail is in freefall, and its sales revenues have been deeply affected by 3,500 stores going out of business, not to mention the difficulties Macy’s, Sears and K-Mart are facing. Unlike the banking sector, the main actors of retail are rapidly restructuring their networks of sales points because of the rising price of (...)

read more

Features