Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Why inclusivity is the new buzzword in beauty

Launched last week, Rihanna’s debut Fenty Beauty collection has released no fewer than 46 different foundation shades for all skin types.

Foundation aside, Rihanna has already left consumers and the beauty industry in no doubt that inclusivity is the keyword of her new makeup line thanks to its video campaign, which features models of wildly varying skin tones.

And Rihanna’s Fenty Beauty isn’t the only beauty brand catering to people from all walks of life — A.P.D.G. hit the headlines recently, thanks to its colour-inclusive approach to foundation, while major brands such as MAC, Maybelline and Lancôme have all recently expanded their products to include cosmetics designed for deep skin colours.

It appears that the industry is broadening its definition of beauty, and not just when it comes to skin tone. Earlier this month, Asos unveiled its debut cosmetics collection, as well its new Asos Face + Body concept, with a campaign featuring both women and men of all sizes and skin tones. An accompanying press release stated: "There are no rules or limits, just endless ways to be you."

ASOS on Instagram © ASOS / Instagram

ASOS on Instagram © ASOS / Instagram

Elsewhere, 2017 has seen male vlogger Manny Gutierrez and makeup artist James Molloy unveiled as ambassadors for Maybelline and Rimmel London respectively. It seems that diversity is the key beauty trend of the season. And we can bet this trend - which is linked to deep cultural and social changes - is here to stay!

Brazil Beauty News with AFP/Relaxnews

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Centdegrés designs Eudora's new eau de parfum: Impression

Centdegrés designs Eudora’s new eau de parfum: Impression

Impression, the latest men’s fragrance by Eudora, aims sophisticated consumers with woody and amber notes based on cistus labdanum, musk and patchouli. The Boticario Group brand has entrusted Centdegrés for the bottle design. The agency took inspiration from an hourglass symbolizing time and the importance to take advantage of (...)

read more
Experts’ views
Dr Dennis Gross: Dedicated to leading the US advanced skincare market

Emmanuelle Bassmann
Dr Dennis Gross: Dedicated to leading the US advanced skincare market

What is the new face of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented? After an overview of Skinceuticals’ values and strategy let’s now focus on Dr Dennis Gross. Dr Dennis Gross skincare line formed in 2002, was inspired by the skincare concerns of patients at his NYC (...)

read more

Features