Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Shiseido acquires customized make-up start-up MATCHCo

Shiseido has acquired MATCHCo, a California-based start-up utilizing innovative digital tools to provide consumers with individually customized foundations.

According to the Japanese cosmetics giant, the synergy its R&D capabilities and MATCHCo’s innovative digital tools will help the group to better address the demand for cosmetics customization, a major consumer trend.

Founded in 2013 by Dave Gross and Andy Howell and backed by a patented technology, MATCHCo allows customers to scan their skin tones using a mobile app and to use collected data to blend a perfectly a tailor-made foundation perfectly matching with each consumer’s skin tone. The MATCHCo app is currently distributed through Apple’s App Store and was featured as "Best New App" and "Best of November" at launch in November 2015.

Shiseido aims to be able to take the app’s business model beyond skin foundation, its initial category.

MATCHCo will remain based in California, with its engineering team in Palo Alto and its marketing and operations hub in Santa Monica, and will become part of Shiseido’s Global Makeup Center of Excellence, led by Jill Scalamandre and based in New York.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique and FCE Pharma, which took place on 23-25 May 2017 at São Paulo Expo recorded an unprecedented level of attendance, receiving 15,400 visitors, a growth of 9% compared to previous year. At the opening ceremony, Geraldo Alckmin, Governor of the São Paulo State, highlighted the efforts of the Government for the (...)

read more
Experts’ views
Green alternatives to microplastic beads

Lipotec
Green alternatives to microplastic beads

Sustainability has become a big concern in our time. The fight against plastics has hardened and consumers are looking for environment-friendly products to reduce the human footprint on Earth. In the skin care industry, the plastic microbeads, historically used in physical exfoliants, have been questioned in many countries for their (...)

read more

Features