Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Shiseido acquires customized make-up start-up MATCHCo

Shiseido has acquired MATCHCo, a California-based start-up utilizing innovative digital tools to provide consumers with individually customized foundations.

According to the Japanese cosmetics giant, the synergy its R&D capabilities and MATCHCo’s innovative digital tools will help the group to better address the demand for cosmetics customization, a major consumer trend.

Founded in 2013 by Dave Gross and Andy Howell and backed by a patented technology, MATCHCo allows customers to scan their skin tones using a mobile app and to use collected data to blend a perfectly a tailor-made foundation perfectly matching with each consumer’s skin tone. The MATCHCo app is currently distributed through Apple’s App Store and was featured as "Best New App" and "Best of November" at launch in November 2015.

Shiseido aims to be able to take the app’s business model beyond skin foundation, its initial category.

MATCHCo will remain based in California, with its engineering team in Palo Alto and its marketing and operations hub in Santa Monica, and will become part of Shiseido’s Global Makeup Center of Excellence, led by Jill Scalamandre and based in New York.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles will open its doors on February 7 and 8 2018 in a new venue, the Barker Hangar, concomitant to the first edition of Luxe Pack Los Angeles. The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty (...)

read more
Experts’ views
Trend Alert 2018 - Body is the new Face

Leïla Rochet-Podvin
Trend Alert 2018 - Body is the new Face

A more holistic vision of beauty is emerging from the influence of millennials. A new blend of body positivity, wellness, allure, and, sexiness gives a fresh boost to this forgotten business category i.e. body. Promoting a healthy and fit body has become highly popular on social media as much as portraying a healthy lifestyle. It is (...)

read more

Features