Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Natura opens first own shop in Sao Paulo

After 46 years of a strategy focusing on direct sales only, Brazilian cosmetics giant Natura is now betting on traditional retail with the opening on Wednesday (27 April 2016) of its first own store at the Morumbi Shopping Mall in Sao Paulo.

The first Natura shop in the Morumbi shopping mall in Sao Paulo. (Photo : © (...)

The first Natura shop in the Morumbi shopping mall in Sao Paulo. (Photo : © Natura)

The 68m2 shop was designed by architect Ricardo Campos from the agency Santa Irreverência, headquartered in Rio de Janeiro.

The company announced this strategic move last year. The company’s foray into traditional retail also includes the opening of small kiosks in shopping malls as well as a partnership for the sale of its products in the Raia Drogasil drugstore chain.

The 68m2 shop was designed by architect Ricardo Campos from the agency (...)

The 68m2 shop was designed by architect Ricardo Campos from the agency Santa Irreverência in Rio de Janeiro. (Photo : © Natura)

So far, the only Natura own shop was located in Paris, France.

Portfolio

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique and FCE Pharma, which took place on 23-25 May 2017 at São Paulo Expo recorded an unprecedented level of attendance, receiving 15,400 visitors, a growth of 9% compared to previous year. At the opening ceremony, Geraldo Alckmin, Governor of the São Paulo State, highlighted the efforts of the Government for the (...)

read more
Experts’ views
US retail: Apocalypse or evolution?

Laurence Bacilieri
US retail: Apocalypse or evolution?

American retail is in freefall, and its sales revenues have been deeply affected by 3,500 stores going out of business, not to mention the difficulties Macy’s, Sears and K-Mart are facing. Unlike the banking sector, the main actors of retail are rapidly restructuring their networks of sales points because of the rising price of (...)

read more

Features