Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Natura opens first own shop in Sao Paulo

After 46 years of a strategy focusing on direct sales only, Brazilian cosmetics giant Natura is now betting on traditional retail with the opening on Wednesday (27 April 2016) of its first own store at the Morumbi Shopping Mall in Sao Paulo.

The first Natura shop in the Morumbi shopping mall in Sao Paulo. (Photo : © (...)

The first Natura shop in the Morumbi shopping mall in Sao Paulo. (Photo : © Natura)

The 68m2 shop was designed by architect Ricardo Campos from the agency Santa Irreverência, headquartered in Rio de Janeiro.

The company announced this strategic move last year. The company’s foray into traditional retail also includes the opening of small kiosks in shopping malls as well as a partnership for the sale of its products in the Raia Drogasil drugstore chain.

The 68m2 shop was designed by architect Ricardo Campos from the agency (...)

The 68m2 shop was designed by architect Ricardo Campos from the agency Santa Irreverência in Rio de Janeiro. (Photo : © Natura)

So far, the only Natura own shop was located in Paris, France.

Portfolio

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

On the occasion of the 31st edition of Luxe Pack Monaco, the Luxe Pack in Green awards jury deliberated to designate the 2018 winners. Every year the most environmentally friendly packaging solutions and corporate social responsibility initiatives receive recognition. Qualipac wins the award in the Packaging Solutions category (...)

read more
Experts’ views
When spirituality infuses our cosmetics - USA trends

Cosmetics Inspiration & Creation
When spirituality infuses our cosmetics - USA trends

Recently, the power of stones has made a major come back, with an upsurge of appetite for wellness and well-being, as the notion of physical well-being extends now towards mental well-being. In an hyperconnected society, the need to disconnect from devices has increased, and the desire to reconnect to oneself has never been so (...)

read more

Features