Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Natura opens first own shop in Sao Paulo

After 46 years of a strategy focusing on direct sales only, Brazilian cosmetics giant Natura is now betting on traditional retail with the opening on Wednesday (27 April 2016) of its first own store at the Morumbi Shopping Mall in Sao Paulo.

The first Natura shop in the Morumbi shopping mall in Sao Paulo. (Photo : © (...)

The first Natura shop in the Morumbi shopping mall in Sao Paulo. (Photo : © Natura)

The 68m2 shop was designed by architect Ricardo Campos from the agency Santa Irreverência, headquartered in Rio de Janeiro.

The company announced this strategic move last year. The company’s foray into traditional retail also includes the opening of small kiosks in shopping malls as well as a partnership for the sale of its products in the Raia Drogasil drugstore chain.

The 68m2 shop was designed by architect Ricardo Campos from the agency (...)

The 68m2 shop was designed by architect Ricardo Campos from the agency Santa Irreverência in Rio de Janeiro. (Photo : © Natura)

So far, the only Natura own shop was located in Paris, France.

Portfolio

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Thermolat: Symrise's new warming ingredient

Thermolat: Symrise’s new warming ingredient

Symrise’s new sensory ingredient creates a feeling like gentle warm sunshine on the skin. Thermolat was developed for use in creams, gels and balms to provide pleasant, relaxing and long-lasting effects without feelings of stinging or burning. According to the cosmetic ingredients supplier, 71% of consumers would like to feel an (...)

read more
Experts’ views
Genderless innovation based on neuroscience

John Jiménez
Genderless innovation based on neuroscience

The history of dance is rich in innovations, from the first creations of ballet master Jean-Georges Noverre, to the modern dance of Isadora Duncan, Martha Graham, Rudolph Nureyev or Pina Bausch until the modern interpretations of Britain’s Got Talent finalist Yanis Marshall. The famous peer-reviewed academic journal Science launched (...)

read more

Features