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Natura Brasil opens pop-up shops in Paris region during December

While its parent company is considering the possibility to open its first brick-and-mortar shops in Brazil, Natura’s French subsidiary is opening four “Beauty and Wellbeing Stands” temporary stands in malls around Paris: Les Passages in Boulogne, Créteil-Soleil in Créteil, Val d’Europe in Marne-la-Vallée, and in La Défense’s Christmas market.

Each of these pop-up stores will offer consumers the possibility to discover cosmetics and toiletries produced with ingredients from the biodiversity of the Amazon’s rainforest.

These openings occurs while Natura Brasil recently shut down its Parisian flagship shop, which was located in the 6th arrondissement of Paris, on the left bank, not far from Saint-Germain-des-Près, with the aim to reopen it soon in the Marais district, Paris’ central and highly touristic historic area. So far, France is the only country where Natura has been operating a permanent shop.

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