Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Lacoste adds a touch of yellow to its polo-inspired fragrance line

The crocodile brand has added a new reference to its L.12.12 men’s fragrance collection, named for the signature cotton piqué polo shirt. Due to arrive at perfume counters from March 23, the new essence comes in a yellow version of the classic square bottle.

Color and optimism

Eau de Lacoste L.12.12 Jaune has a decidedly summery look, decked out in vibrant yellow. The shade was previously missing from the crocodile brand’s men’s fragrance collection, which already includes flacons in white, blue, red and black.

Like the other scents in the line (Bleu - powerful, Rouge - Energetic, etc.), this new essence is associated with an adjective, optimistic, which informed its olfactory composition.

Jaune opens with grapefruit and pink pepper notes, complemented by a hint of juicy green apple. Coriander, cypress, vetiver and amber notes bring depth to the essence.

Of course, the flacon echoes those of the other references in the collection, in opaque glass with an embroidered crocodile calling to mind the famous polo designed by René Lacoste in 1920.

The new fragrance will go on sale at perfume stores from March 23.

AFP/Relawnews

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique and FCE Pharma, which took place on 23-25 May 2017 at São Paulo Expo recorded an unprecedented level of attendance, receiving 15,400 visitors, a growth of 9% compared to previous year. At the opening ceremony, Geraldo Alckmin, Governor of the São Paulo State, highlighted the efforts of the Government for the (...)

read more
Experts’ views
US retail: Apocalypse or evolution?

Laurence Bacilieri
US retail: Apocalypse or evolution?

American retail is in freefall, and its sales revenues have been deeply affected by 3,500 stores going out of business, not to mention the difficulties Macy’s, Sears and K-Mart are facing. Unlike the banking sector, the main actors of retail are rapidly restructuring their networks of sales points because of the rising price of (...)

read more

Features