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Industry buzz

E-commerce has a huge potential in Brazil, says Glambox

Data from a survey conducted by Glambox on approximately 20,000 of its own subscribers throughout Brazil show the strength of e-commerce in the beauty market. According to company, 35% of its registered consumers became subscribers because they prefer test beauty products at home. And 57% of them prefer to buy cosmetics online - 66% of them also buy in perfumeries and 77% in pharmacies.

Photo: © lightwavemedia / shutterstock.com

Photo: © lightwavemedia / shutterstock.com

"Such a number must be taken into consideration. The availability of high quality information on solutions meeting the various female beauty issues, which generates a pro active audience, and the search for solutions to specific demands, combined with the convenience of simple and quick purchase processes, added to the attractive prices from online businesses, are the main reasons for the growth of online beauty sales," said Fernando Leal, CEO of Glambox.

According to Glambox, thanks to business models offering to test various products and brands, the loss of the physical interaction with the product, which was provided by the traditional retail, is now resolved.

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

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