Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Diadeis bets on the Brazilian market with the acquisition of Kong Rex

Diadeis, one of the world’s leading pre-media and design agency, which works closely with major multinational companies, such as Nestlé, Unilever or L’Oréal, has acquired Brazilian design agency Kong Rex. This acquisition follows other major operations, including the acquisition by Diadeis of New York headquartered agency GSG, and of the Indian agency Alia. This new operation is strengthening Diadeis’ global position in a wide range of services linked to graphic creation, prepress and brand life cycle technology tools.

Jean-Charles Morisseau, President Diadeis

Jean-Charles Morisseau, President Diadeis

With this new presence in Sao Paulo, Diadeis further expands its geographical coverage, providing services to blue-chip brand owners around the globe. “Establishing an office in Brazil gives us several key benefits. First, it gives us a better way to service US companies that are increasingly investing in this region. Our Sao Paulo office also serves as a gateway to the growing Latin America market,” says Jean-Charles Morisseau, President Diadeis.

Kong Rex main activities include branding, package design and mechanicals, as well as POS and editorial creation. The studio works for first class clients such as Danone, Kraft Foods, Marilan, Avon, Bunge and Ferrero.

Kong Rex brings several key strengths to the Diadeis’s global expansion. Their local expertise, extensive knowledge about Brazilian consumer habits and visual vocabulary, and a deep understanding of international markets and multinational corporate cultures make them the perfect partner for Diadeis in this country,” adds Thibault Jaime, Diadeis Managing director for Latin America.

View online : www.diadeis.com

With Worldpressonline

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique and FCE Pharma, which took place on 23-25 May 2017 at São Paulo Expo recorded an unprecedented level of attendance, receiving 15,400 visitors, a growth of 9% compared to previous year. At the opening ceremony, Geraldo Alckmin, Governor of the São Paulo State, highlighted the efforts of the Government for the (...)

read more
Experts’ views
US retail: Apocalypse or evolution?

Laurence Bacilieri
US retail: Apocalypse or evolution?

American retail is in freefall, and its sales revenues have been deeply affected by 3,500 stores going out of business, not to mention the difficulties Macy’s, Sears and K-Mart are facing. Unlike the banking sector, the main actors of retail are rapidly restructuring their networks of sales points because of the rising price of (...)

read more

Features