Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Diadeis bets on the Brazilian market with the acquisition of Kong Rex

Diadeis, one of the world’s leading pre-media and design agency, which works closely with major multinational companies, such as Nestlé, Unilever or L’Oréal, has acquired Brazilian design agency Kong Rex. This acquisition follows other major operations, including the acquisition by Diadeis of New York headquartered agency GSG, and of the Indian agency Alia. This new operation is strengthening Diadeis’ global position in a wide range of services linked to graphic creation, prepress and brand life cycle technology tools.

Jean-Charles Morisseau, President Diadeis

Jean-Charles Morisseau, President Diadeis

With this new presence in Sao Paulo, Diadeis further expands its geographical coverage, providing services to blue-chip brand owners around the globe. “Establishing an office in Brazil gives us several key benefits. First, it gives us a better way to service US companies that are increasingly investing in this region. Our Sao Paulo office also serves as a gateway to the growing Latin America market,” says Jean-Charles Morisseau, President Diadeis.

Kong Rex main activities include branding, package design and mechanicals, as well as POS and editorial creation. The studio works for first class clients such as Danone, Kraft Foods, Marilan, Avon, Bunge and Ferrero.

Kong Rex brings several key strengths to the Diadeis’s global expansion. Their local expertise, extensive knowledge about Brazilian consumer habits and visual vocabulary, and a deep understanding of international markets and multinational corporate cultures make them the perfect partner for Diadeis in this country,” adds Thibault Jaime, Diadeis Managing director for Latin America.

View online : www.diadeis.com

With Worldpressonline

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Thermolat: Symrise's new warming ingredient

Thermolat: Symrise’s new warming ingredient

Symrise’s new sensory ingredient creates a feeling like gentle warm sunshine on the skin. Thermolat was developed for use in creams, gels and balms to provide pleasant, relaxing and long-lasting effects without feelings of stinging or burning. According to the cosmetic ingredients supplier, 71% of consumers would like to feel an (...)

read more
Experts’ views
Opportunities for hair color products in Brazil

Juliana Martins
Opportunities for hair color products in Brazil

The economic downturn and the hair color subcategory Retail sales of hair color products may have had a strong ally in the last three years: Brazil’s economic downturn. As a result of Brazilians’ lower available income, many have stopped spending money on certain services, such as professional hair services offered at hair salons. (...)

read more

Features