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Industry buzz

Chanel launches loose powder version of Vitalumière foundation

This season, for the first time, Chanel is launching a loose powder based on its popular Vitalumière foundation.

The next-generation powder is enriched with canola oil, which is known for its softening properties, and may just replace your liquid foundation. To disguise and smooth out imperfections, the Chanel Makeup Creation Studio formulated the new powder with polymer and cellulose beads, which fill in the skin’s irregularities and ensure a flawless complexion. The brand’s illuminating pigment technology is combined with mica powder, which optimizes light reflection, rounding out this formula to ensure a unified, naturally luminous skin tone.

Available in five shades, the Vitalumière Loose Powder Foundation comes with (...)

Available in five shades, the Vitalumière Loose Powder Foundation comes with a dedicated mini kabuki brush. © Chanel

Available in five shades, the Vitalumière Loose Powder Foundation comes with a mini kabuki brush adapted to the new texture. The powder is best applied in small circular motions, starting from the middle of the face and working towards the edges.

The new Chanel Vitalumière Loose Powder Foundation SPF15 is available now in five shades in select markets.

AFP/Relaxnews

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