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Industry buzz

Belliz launches first cosmetics line for daily skin care

Already renown for its ranges of beauty accessories that feature over 900 products, Brazil’s Belliz Company is entering into another sector of the beauty industry with the launch of its first line of cosmetics.

Altogether there are 15 different products (bath oil, body wash, body lotion and moisturizing cream for the hands and cuticles), divided into four lines and fragrances: Secret Love, Sexy Glam, Summer Kiss and Verbena Breeze.

Secret Love skin care line by Belliz

Secret Love skin care line by Belliz

The formulas contain vitamin B5 (for its moisturizing and anti-inflammatory action) and vitamin E (a powerful antioxidant that helps fight free radicals and the aging of cells) and are designed to provide hydration to the skin. All products are dermatologically tested.

During the development of the lines, every detail - such as fragrances, packaging and the specific formulation to bring effective results to the skin - has been thoroughly studied and researched to meet the needs and desires of the female audience,” says marketing manager Michele Abduch.

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