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Beautyworld Middle East is expected to generate US$ 11.4 million in business for Brazilian companies

"Brazilian companies participating in the Beautycare Brazil programme ended their participation in Beautyworld Middle East - the largest personal care, cosmetics and perfumes exhibition of Middle East - with positive results: 796 contacts with new and existing customers that are expected to generate US$ 11.4 million in business," said the team of the sectorial project coordinated by the Brazilian Association of Toiletries, Perfumes and Cosmetics Industry (ABIHPEC), in partnership with the Brazilian Agency for Export and Investment Promotion (Apex -Brazil).

The event took place on 26-28 May at the Dubai International Convention and Exhibition Centre, United Arab Emirates. The list of companies participating in the Brazilian pavilion at Beautyworld Middle East included: Bionat, Brazilian Secrets Hair, Daltro Cosméticos, De Sírius, Embelleze, Est, Goz Cosméticos, Honma Tokyo, Ideal, Itallian Hairtech, Nazca Cosméticos, Nunaat, Prolab, Realgem’s Amenities, Sther Cosméticos, Studio Hair, Sweet Hair, Tech Line and Vidal Life.

"Companies were satisfied with the outcome of the event and the with professional profile of visitors, which have a great potential to generate business. In addition, many companies met new customers and strengthened the existing relationships with former partners and importers who were at the fair in previous years," said Gueisa Silvério, manager of Beautycare Brazil.

For the second consecutive year the Beautycare Brazil Pavilion featured an area dedicated to the experiment of products, with business representatives demonstrating how applying them. "This is the only international trade fair where companies participating in the project enjoy such an application space. The initiative helps to stand Brazilian brands out of the mass," concluded Gueisa Silvério.

© 2015 - Brazil Beauty News -

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