newsletter
Brazilian beauty and cosmetics markets: trends and news

Companies & industry

L'Oréal's education and networking platform for beauty salon professionals is launched in Brazil

L’Oréal’s education and networking platform for beauty salon professionals is launched in Brazil

Initially launched in the United Kingdom, Access is expected to be available in 40 countries by the end of the year. L’Oréal’s...

Moroccanoil expands its portfolio in Brazil with a new line of products for color treated hair

Moroccanoil expands its portfolio in Brazil with a new line of products for color treated hair

The Color Complete collection includes both professional grade products as well as hair care products for home use. A 2016 Nielsen...

Cheflera, a new franchise chain, combines cosmetics stores and beauty clinics

Cheflera, a new franchise chain, combines cosmetics stores and beauty clinics

Customers that buy procedure packages receive the full amount paid back in cosmetics. Cheflera hopes to close out the year with 100...

A Japanese market leader in makeup removers and sunscreens, Bioré wants to expand its presence in Brazil

A Japanese market leader in makeup removers and sunscreens, Bioré wants to expand its presence in Brazil

The brand - which is exclusively distributed by drugstore chain Raia Drogasil – plans to reach 500 stores this year, growing by over...

Faber-Castell launches its clean beauty offer

Faber-Castell launches its clean beauty offer

Following a first series of "clean beauty" pencils”, unveiled at the MakeUp in Los Angeles show, Faber-Castell seized the opportunity of...

Schwan Cosmetics reinvents itself with 3D-printed solutions and new designs

Schwan Cosmetics reinvents itself with 3D-printed solutions and new designs

The German manufacturer of wood and plastic cosmetic pencils is continuing the transformation of its offer and organisation. After...

Glossier to expand further, following new fundraising

Glossier to expand further, following new fundraising

Glossier shows no signs of slowing down in its quest for global domination. The cult beauty company has announced that it has...

Cosmetic subcontracting: Technature surfs on new consumer expectations

Cosmetic subcontracting: Technature surfs on new consumer expectations

Riding the current wave for naturalness and thanks to significant investments, the French company specialising in the contract designing...

With its own plant, B2E hopes to grow by 30% and produce 80,000 litres of hair products every month

With its own plant, B2E hopes to grow by 30% and produce 80,000 litres of hair products every month

Aimed at exports and having the Middle East as its main consumer target, B2E also wants to focus on the Brazilian market. The B2E...

Giovanna Baby invests big in mall sales and a premium line in aims to grow by more than 30% in 2019

Giovanna Baby invests big in mall sales and a premium line in aims to grow by more than 30% in 2019

Available at more than 5,000 points of sale, this Brazilian cosmetics brand wants to reclaim its former position in high-end markets....

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