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Companies & industry

Biologique Recherche to take profit of the dynamic Brazilian high-end market

Biologique Recherche luxury cosmetics and professional treatments have started re-conquering the Brazilian market. Thierry Mabboux, distributor of the brand and expert of this market for 20 years, confirms the growing interest of certain Brazilian consumers in made in France high-end cosmetics.

The Biologique Recherche family company, created by Physician Philippe Alouche and specialized in skin treatments for 40 years, has long been developing its expertise in sophisticated face, body, and hair care based on products highly concentrated in actives and a three-phase method.

The brand initiated its revival in Brazil two years ago, under the leadership of Thierry Mabboux (MVL), who took responsibility for its distribution, targeting high-standard hotel spas first, and then also dermatologists, as well as high-end hairdressing and beauty salons.

We are already working with ten partners, and about twenty projects are under way in Sao Paulo, Rio de Janeiro, and in the south of the country,” announces Thierry Mabboux. “Luxury is a prominent sector in Brazil, just like a few segments like hair care. Biologique Recherche is very well-positioned in these fields,” he adds. As a matter of fact, the brand has developed a post-beach hair care protocol containing at least 20% actives, like all products in the range.

This expansion meets the expectations of a specific consumer category. The professional believes it is also due to the market transformation related to the development of the Internet. “Today, women are connected. They are better-informed of what occurs in the sector and of the product offering in other countries. They want the same thing. It also breaks down many access barriers in such a large country,” he explains.

Kristel Milet

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