Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Who is Luma Grothe, the new L’Oréal Paris brand ambassador?

This week L’Oréal Paris announced its latest spokesmodel: Luma Grothe. Though not yet a household name, the 22-year-old model has already walked the runways of some of the world’s leading brands.

Entry into the ultra-exclusive club of L’Oréal Paris brand ambassadors — whose members include Blake Lively, Karlie Kloss, Eva Longoria, Lara Stone, Barbara Palvin, Jennifer Lopez and Julianne Moore among others — is not typically granted to those who haven’t already made a name for themselves in fashion, beauty or film. Suffice it to say Luma Grothe has an impressive resume, and it won’t be long before she is well known to the general public.

Luma Grothe is the latest spokesmodel for L'Oréal Paris. © L'Oréal (...)

Luma Grothe is the latest spokesmodel for L’Oréal Paris. © L’Oréal Paris

Sensual and striking, Luma Grothe’s unique beauty combines a slender and delicate frame (73-58-84cm / 29-23-33in) and a face that is at once cat-like, ultra-feminine and sublimely elegant. Born in Brazil, the emerald-eyed supermodel owes her distinctive features to a combination of German, Japanese and African genes.

Burberry, Versace, Dsquared2

Discovered at the tender age of 16, Luma Grothe has already appeared on catwalks worldwide, including those of fashion capitals Paris, New York and Milan.

The young woman has modeled for some of the leading names in the industry, including Burberry Prorsum, Vivienne Westwood, Dsquared2, Leonard, Jeremy Scott, Etam and Versace. She also posed in a campaign for Ermanno Scervino and in the lookbook of the J. Crew x Lacoste tie-up.

Now the young model has gained entry into the beauty industry thanks to her new partnership with L’Oréal Paris. This May, the collaboration could lead her to the red carpet at the prestigious Cannes Film Festival, where the cosmetics brand’s ambassadors pose for the photographers each year.

"I am very proud to represent such an inspirational brand," said the model in a release announcing the tie-up. "To me, ’Because you’re worth it’ is even more than a legendary slogan I grew up with. It’s a motto that continues to resonate in my generation."


© 2015 - Brazil Beauty News -

latest news
The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles will open its doors on February 7 and 8 2018 in a new venue, the Barker Hangar, concomitant to the first edition of Luxe Pack Los Angeles. The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty (...)

read more
Experts’ views
Holiday Retail Insights

Laurence Bacilieri
Holiday Retail Insights

This year, the Thanksgiving weekend sales (Nov. 24-27) promised to be excellent. Good news, 45 % of Americans already started their Christmas shopping before the first of November. As many as 79 % of the retailers started offering discounts and promotions earlier than last year, and 17% of consumers said they did not want to (...)

read more