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Companies & industry

Phytoessence marks 20 years and wagers on versatility to compete on the fragrances market

The São Paulo company began in the domestic cleaning segment and now serves a wide variety of industries that use fragrances in the making of their products.

Phytoessence completed 20 years of activity in September and reaffirmed its plans to become one of the largest domestic fragrance houses. To ensure its share of a market in which global giants like Givaudan, Firmenich, IFF and Symrise operate, the company has been investing in the constant training of its team, improving the productive process, innovation, research and technological development.

Phytoessence's stand at FCE Cosmetique 2015

Phytoessence’s stand at FCE Cosmetique 2015

CEO Celso Valdomiro Ribeiro says the company had faced many challenges since it was founded in 1995 in Osasco, Greater São Paulo. “There is a general uncertainty in the market in relation to the quality of products made by domestic companies. However, by being focused and reliable, we have succeeded in gaining the confidence of clients across the broadest range of industries over the last two decades,” he says.

In its early beginnings, Phytoessence specialized in the manufacturing of home cleaning products. As time went by, production shifted towards fragrances and personal care products, which upgraded and improved the whole home cleaning range. The company then expanded its activities to the cosmetic, fine perfumery, footwear and personal care industries. As a result, approximately 50% of current production is dedicated to these new target markets, Ribeiro says. The new investment was a result of winning these segments over. “We have developed the expertise needed to create more elaborate fragrancies that can be adapted to any industry.

In 2002, Phytoessence spotted the potential in Brazil’s Northeast region, as well as the shortage of quality products. The company set up a subsidiary called Phytonordeste in Feira de Santana, Bahia state, and has since established a local customer service structure for the north and northeast regions, thus growing its operations nationwide. Phytoessence now serves the whole of Brazil and has expansion plans. “A new plant and laboratories are in a project phase to provide an even better service throughout Brazil. All the regions are important for us and each one has its own particular features,” Ribeiro says.

All of Phytoessence’s research and development work is undertaken at the Barueri plant in upstate São Paulo. It covers 1,500m² and brings together the manufacturing, sales, management, technical and quality control departments. The company produces 3,000 different fragrances, all of which are proprietary and exclusive, and made from raw materials tested in international laboratories. Priority is given to ensuring they all abide by Brazilian law and Phytoessence says it strictly follows the standards of the Brazilian Association of Essential Oils, Aromatic Chemical Products, Fragrancies, Aromas and Related Products Industries (local acronym ABIFRA).

To ensure its clients’ needs are met, the company has a Fragrances Training Studio, which provides the workforce with training, offers courses to clients and encourages the sharing of ideas and projects. This area was created to provide guidance on the productive process and align expectations at every stage of product development. “Clients who go through our unique training program can easily separate myth from reality in the fragrances industry,” Ribeiro says.

Amanda Mont’Alvão Veloso

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