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Industry buzz

Penhaligon’s launches men’s grooming line

The London brand has released its first full men’s grooming range, titled Bayolea.

The new Penhaligon’s line includes 14 skincare, shaving and grooming products. It’s the brand’s first-ever foray into skincare, including facial wash, cleansing mask and soothing gel, with the new products sitting alongside traditional shaving soaps, creams and balms.

Penhaligon's Bayolea line © Penhaligon's

Penhaligon’s Bayolea line © Penhaligon’s

At the core of the range is the Bayolea fragrance, a reformulation of a classic zesty blend from the brand’s archives that opens with mandarin and lemongrass over a cardamom, black pepper and lavender heart and a cedar, sandalwood, musk and moss drydown.

"The fragrance is wonderfully fresh and masculine and I can’t wait to see it on the shelf (as well as in my bathroom!)" said Matthew Huband of Penhaligon’s.

Prices start at €9 for the 7g moustache wax and go up to €110 for the 100ml Bayolea Eau de Toilette. The products are available in Penhaligon’s boutiques and online now.

AFP/Relaxnews

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