Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Natura to end direct selling operations in France

Brazilian cosmetics giant Natura has announced the restructuration of its business in France with the end of its direct selling operations in the country by December 31, 2016. About 1,100 consultants are concerned.

Natura's shop in Paris

Natura’s shop in Paris

This decision, which concerns the French Market only, is “a result of the purchase habits of the local consumers”, explains the company in a release. “Unlike Latin America where sales through relationships account for approximately 30% of the cosmetics, fragrances and toiletries market, only account for 2% in France. In Brazil and in Latin America, Direct Selling is and will continue to be the main channel for Natura.

Natura's shop in Paris

Natura’s shop in Paris

The company’s internationalization strategy for developed markets focuses on three key channels: its own stores, e-commerce and beauty specialists. “The focus on channels that are more relevant in the French market will strengthen Natura’s business in the country,” explains the company.

The internationalization of the brand is a strategic objective for the next few years. Currently the international operations already represent 30% of Natura’s consolidated sales.

Portfolio

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Indie brands take centre stage at MakeUp in Los Angeles

Indie brands take centre stage at MakeUp in Los Angeles

Considering California as being one of the most exciting beauty hubs in the world, one of the place where global trends are emerging, the organisers of the MakeUp in Los Angeles trade show have dedicated a conference session on indie and entrepreneurial brands since the very creation of event in 2016. "Beauty activity has never (...)

read more
Experts’ views
Trend Alert 2018 - Body is the new Face

Leïla Rochet-Podvin
Trend Alert 2018 - Body is the new Face

A more holistic vision of beauty is emerging from the influence of millennials. A new blend of body positivity, wellness, allure, and, sexiness gives a fresh boost to this forgotten business category i.e. body. Promoting a healthy and fit body has become highly popular on social media as much as portraying a healthy lifestyle. It is (...)

read more

Features