Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Natura to end direct selling operations in France

Brazilian cosmetics giant Natura has announced the restructuration of its business in France with the end of its direct selling operations in the country by December 31, 2016. About 1,100 consultants are concerned.

Natura's shop in Paris

Natura’s shop in Paris

This decision, which concerns the French Market only, is “a result of the purchase habits of the local consumers”, explains the company in a release. “Unlike Latin America where sales through relationships account for approximately 30% of the cosmetics, fragrances and toiletries market, only account for 2% in France. In Brazil and in Latin America, Direct Selling is and will continue to be the main channel for Natura.

Natura's shop in Paris

Natura’s shop in Paris

The company’s internationalization strategy for developed markets focuses on three key channels: its own stores, e-commerce and beauty specialists. “The focus on channels that are more relevant in the French market will strengthen Natura’s business in the country,” explains the company.

The internationalization of the brand is a strategic objective for the next few years. Currently the international operations already represent 30% of Natura’s consolidated sales.

Portfolio

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Thermolat: Symrise's new warming ingredient

Thermolat: Symrise’s new warming ingredient

Symrise’s new sensory ingredient creates a feeling like gentle warm sunshine on the skin. Thermolat was developed for use in creams, gels and balms to provide pleasant, relaxing and long-lasting effects without feelings of stinging or burning. According to the cosmetic ingredients supplier, 71% of consumers would like to feel an (...)

read more
Experts’ views
Genderless innovation based on neuroscience

John Jiménez
Genderless innovation based on neuroscience

The history of dance is rich in innovations, from the first creations of ballet master Jean-Georges Noverre, to the modern dance of Isadora Duncan, Martha Graham, Rudolph Nureyev or Pina Bausch until the modern interpretations of Britain’s Got Talent finalist Yanis Marshall. The famous peer-reviewed academic journal Science launched (...)

read more

Features