Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Moschino launching new unisex fragrance Toy

The Italian brand has unveiled a new fragrance that has launched exclusively via Harrods and online at Moschino.

Moschino have revealed creative director Jeremy Scott’s latest project, a fun unisex scent named Moschino Toy that is available exclusively in-store at Harrods and online via Moschino.

Moschino's Instagram account showing the Moschino Toy fragrance campaign (...)

Moschino’s Instagram account showing the Moschino Toy fragrance campaign shot by Steven Meisel © All Rights Reserved / Instagram Inc. 2014 /@ Moschino

Unveiled on the brand’s Instagram account, the fragrance is presented in a bottle hidden inside a teddy bear, which is in turn wearing a slogan t-shirt saying "This is not a Moschino Toy." So far so meta, but it gets cooler: the spray is located by removing the bear’s head, and the whole shebang is packaged in a classic plastic-fronted toy box à la Barbie replete with ’try-me’ and ’touch-me’ logos.

Moschino Toy fragrance and packaging - 50ml © Moschino

Moschino Toy fragrance and packaging - 50ml © Moschino

The scent has also appeared for sale on the Moschino site priced at EUR 98 for a 50ml bottle/bear, and Jeremy Scott will be in London this Thursday at the famous Brompton Road store to celebrate the launch. There’s also a campaign starring Isabeli Fontana and shot by Steven Meisel.

latest news
Focus
FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique and FCE Pharma, which took place on 23-25 May 2017 at São Paulo Expo recorded an unprecedented level of attendance, receiving 15,400 visitors, a growth of 9% compared to previous year. At the opening ceremony, Geraldo Alckmin, Governor of the São Paulo State, highlighted the efforts of the Government for the (...)

read more
Experts’ views
US retail: Apocalypse or evolution?

Laurence Bacilieri
US retail: Apocalypse or evolution?

American retail is in freefall, and its sales revenues have been deeply affected by 3,500 stores going out of business, not to mention the difficulties Macy’s, Sears and K-Mart are facing. Unlike the banking sector, the main actors of retail are rapidly restructuring their networks of sales points because of the rising price of (...)

read more

Features