On the occasion of the launch of its new "Boom Mask", Leads Care Cosmetics a Rio de Janeiro headquartered haircare brand promoted two encounters with Youtuber Amanda Bridges. The first event took place at the Goya Perfumery on 29 September 2016 and the other on 30 September 2016 at the Princess Cosmetics Supermarket in São Paulo.
These actions are part of the brand’s integration strategy in the São Paulo market in connection to the launch of "Boom Mask", the brand’s latest product addition.
The "Boom Mask" - a temporary hair shade - promises results in just 3 minutes and with its colourful packaging getting inspiration from heroines, it clearly targets the teen audience.
The product application is quite simple: after washing the hair the mask has to be applied on each lock of hair, starting from the tips to the root. After 3 minutes waiting the hair is ready.