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Industry buzz

Japanese cosmetics maker Kosé starts operations in Brazil with hair care brand

The Japanese cosmetics giant taps into the women’s hair care Brazilian market by entering the country with 15 products from the Premium Sleek line of its Stephen Knoll New York (SKNY) brand, which promise "restoration and hydration" of the hair as well "elasticity, softness and natural brightness".

With net sales of 246.4 billion yen in 2016 (about US $ 2 billion), Kosé Corporation is Japan’s third largest cosmetics manufacturer. With 70 years of operations, the company is already present in 26 European and Asia countries, as well as in the United States.

Hair care brand Stephen Knoll New York (SKNY) - named after its creator, one of the most renowned hairdressers in New York - is landing in Brazil with 15 products for all hair types and promises a salon-type performance at home. They range includes shampoos, conditioners, treatment masks, leave-in spray conditioners, leave-in serum for intensive repair and the exclusive leave-in moisturizing mousse.

According to Marcelo Carneiro, director of Kosé Brasil, SKNY products were developed considering the specific hair care needs of Brazilian women, as well as the different hair types. "Stephen thought of everything while creating this new line: fragrance, ingredients, diversity and of course, salon performance that can be obtained with a daily care routine at home. All this to preserve health and value the beauty of women’s hair," he said.

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