The technology of Eastman Chemical Company was O Boticario’s bet to innovate in its newly launched liquid soaps Incredible Wishes and Christmas Dreams. The Glass Polymer resin has been chosen to develop a beautiful and functional packaging, especially for commemorative dates.
Unlike the commonly found resins on the market, The Glass Polymer resins can be pigmented, bonded, ultrasonically sealed, hot stamped, textured and printed. “Due to the high performance properties of the material, it is possible to create complex and elaborate designs, giving a great deal of creative flexibility to the final product, which ensures that it stands out to the consumer when compared to other products. The result is amazing packaging, which appeals to the touch, sound, beauty, brilliance and resistance, attributes valued more and more by the market,” explains Eastman.
The transparency and brightness of Eastman’s resins closely resemble glass, a material valued in the cosmetic industry, where weight is often related to quality and luxury. But despite its visual similarity, the Glass Polymer resins have excellent mechanical strength - both for breakage and scratches - that is, it is more durable and maintains beauty over time.
"Our material allows the development of packaging that values products and guarantees clear benefits for both the industry and the end consumer. That’s the sense of innovation," says Alessandra Focesi, Eastman’s sales representative.
According to Eastman, the flexibility and versatility of The Glass Polymer family of resins are perfect for the cosmetics universe, which work with charm. "The packaging helps the consumer create a loyalty relationship with the item, an emotional memory. Consumers can identify from a distance which product and which brand. Sophisticated proposals offer differentiated experiences and increase added value. Our partnership with O Boticário is a successful example of how Eastman is focused on winning with our customers through innovation. Proof of this comes from when we worked on the development of Clipping with Boticário, a partnership that lasts for more than 15 years," adds Rogério Dias, regional manager of Eastman’s Specialty Plastics business unit for Latin America.