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Industry buzz

Dow Corning introduces a new skin care ingredient featuring novel rheology

At the recent in-cosmetics show, Dow Corning has announced a new skin care ingredient featuring unique rheology and texture, intense lubricity and exceptional playtime. “Delivering a satin-like feel to customers who want a complete sensorial experience, Dow Corning 3901 Liquid Satin Blend offers perceived smoothness and moisturization, both associated with a youthful appearance,” claims the company.

© Syda Productions 2015. Used under license from Shutterstock.com

© Syda Productions 2015. Used under license from Shutterstock.com

Dow Corning 3901 Liquid Satin Blend can be used in water-based or anhydrous systems, and can be cold processed and used to achieve clear formulations. It is also listed in the Catalogue of Cosmetics Ingredients Used in China.

This ingredient delivers what customers have asked for - multi-functionality in formulations with a full sensory experience in addition to great performance,” said Verna Talcott, North America Skin Care market leader.

According to Dow Corning, the luxe ingredient can enable differentiated products in the marketplace from existing solutions that have a silky or cushioned feel commonly used in beauty care, particularly for millennials who desire tailored products that deliver delightful experiences.

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

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