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Cosmoprof Worldwide Bologna announces several new features for its 50th edition

The 50th edition of Cosmoprof Worldwide Bologna, which will open its doors from March 17 to 20, 2017 (16-19 for Cosmopack and Cosmoprime), promises to be the biggest ever. Details were presented by the organizers last week in Milan.

Franco Boni, President of BolognaFiere

Franco Boni, President of BolognaFiere

The 50th edition is recording record numbers”, said Franco Boni, President of BolognaFiere Group. Actually, this new edition will host 2.604 exhibiting companies (94 more than 2016) coming from 69 countries in the world. Among the 2017 exhibitors, 73% of them come from outside Italy. The exhibition is growing up to 7%, and there are great expectations on the number of visitors participating, too, with a +10% increase of online purchases to date, compared to 2016.

The landmark trade show, which is organized in collaboration with Cosmetica Italia, the Italian personal care association and with the support of the Italian Ministry of Economic Development and the Italian Trade Agency (ITA), has been recognized by the Italian Ministry of Economic Department as one of Italian fairs with the highest international appeal. The next edition will confirm this leadership with 29 Country Pavilions involved in the exhibition, +16% compared to the previous edition. For the first time ever Argentina, Chile, Japan, Latvia and United Arab Emirates will exhibit.

First edition of Cosmoprime

To celebrate its 50th edition, Cosmoprof Worldwide Bologna will inaugurate Cosmoprime a new area dedicated to the masstige and prestige markets and to niche perfumery and opening from March 16th to 19th, 2017.

With 151 exhibitors (81% coming from abroad) from 28 countries, Cosmoprime meets the particular requirements of the retail sector with special initiatives with an international impact.

Within Cosmoprime, The Perfume Factory will offer attendants the opportunity to visit a real perfume manufacturing chain, from olfactory composition to maceration, from filtration to filling, packing and wrapping. A limited edition fragrance will be produced, celebrating the 50th anniversary of Cosmoprof Worldwide Bologna, in collaboration with some leading suppliers including: ICR, Bormioli Luigi, Candiani, Aptar, Ima Group, Coven Egidio, Pusterla 1880 and Industrial Box. The fragrance has been created by the perfumer Luca Maffei. It is a gender-free Eau de Cologne revised from a contemporary and sophisticated viewpoint.

Multi-ethnic and organic beauty under the spotlights

The next Cosmoprof show will also host the first edition of Tones of Beauty, a project devoted to the multi-ethnic beauty, with cosmetic brands of “Black & Brown” products.

Also presented for the first time at Cosmoprime, the BeOrganic area will be fully dedicated to companies producing certified organic beauty products.

Cosmopack on the rise too

The number of exhibitors participating in Cosmopack, the show within the show dedicated to the supply chain of the beauty industry, is expected to grow by 8%, 50% of them coming from outside Italy and from 29 countries, including most European countries, Turkey, the USA, China, South Korea and Japan.

Vincent Gallon

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

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