Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Ingredients & formulation

Beraca consolidates its position in Brazil with international partnerships

Brazil’s leading supplier of natural ingredients for the cosmetics industry will represent several international companies at the first edition of in-cosmetics Brasil, to be held on 9th - 10th September, in Sao Paulo.

Ulisses Sabará, president of Beraca

Ulisses Sabará, president of Beraca

Germany-based companies Henry Lamotte and Dr. Straetmans, France-based Greentech and Italy-based Indena were carefully selected to be exclusively represented by Beraca in Brazil.

The 31% growth recorded by Beraca in 2013 is due in large part to the increase in business with its international partners. “We anticipate further growth for 2014, with the approval of new active ingredients and the increase in sales of products already distributed by Beraca in Brazil,” says Juliana Frutuoso, account manager of Beraca’s Health & Personal Care division. “The argan oil manufactured by Henry Lamotte, for instance, recorded an increase of 80% in sales in the first quarter 2014, compared to the same period in 2013.

Dr. Straetmans’ lines Dermosoft and Dermofeel are among the main responsible for Beraca’s growth last year.

Natural and sustainable solutions

Sustainability is the key word of these partnerships. "Consumers are increasingly more concerned about the impact of their actions and buying options. Beraca acts synergistically with its various stakeholders, bringing together local suppliers and global companies interested in offering products made by natural raw materials with proven efficacy and organic certification,” says Ulisses Sabará, president of Beraca.

Essential oils at Beraca's research center

Essential oils at Beraca’s research center

Those who take on leadership roles in Brazil and worldwide are more aware that the road that leads to preservation, social and environmental development is irreversible, necessary and intelligent, but it is costly,” he adds.

V.G.

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique and FCE Pharma, which took place on 23-25 May 2017 at São Paulo Expo recorded an unprecedented level of attendance, receiving 15,400 visitors, a growth of 9% compared to previous year. At the opening ceremony, Geraldo Alckmin, Governor of the São Paulo State, highlighted the efforts of the Government for the (...)

read more
Experts’ views
US retail: Apocalypse or evolution?

Laurence Bacilieri
US retail: Apocalypse or evolution?

American retail is in freefall, and its sales revenues have been deeply affected by 3,500 stores going out of business, not to mention the difficulties Macy’s, Sears and K-Mart are facing. Unlike the banking sector, the main actors of retail are rapidly restructuring their networks of sales points because of the rising price of (...)

read more

Features