Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Beiersdorf to invest R$ 300 million in the expansion of its Brazilian factory

German skin care manufacturer Beiersdorf, which owns and markets brands such as Nivea, Eucerin, La Prairie and Labello, has announced investments of R$ 300 million in the expansion of its personal care products factory in Brazil.

The Nivea brand has been available in the Brazilian market since the (...)

The Nivea brand has been available in the Brazilian market since the beginning of the 20th century. Photo: © Beiersdorf AG

The Nivea products have been available in the Brazilian market since the beginning of the 20th century and in 2003, Beiersdorf inaugurated its plant at Itatiba, state of São Paulo. As the one of the largest cosmetics market in the world, Brazil has been one of the countries where the Beiersdorf Group recorded the fastest growth in the last years.

Beiersdorf to invest R$ 300 million in the expansion of its Brazilian (...)

Beiersdorf to invest R$ 300 million in the expansion of its Brazilian factory. Photo: © Beiersdorf AG

"This investment reaffirms the importance of the country to the Group’s business as well as our vision for the future," said Christian Goetz, Beiersdorf’s representative in Brazil. A team is working on building the schedule details of the plant expansion that is expected to generate about 70 new positions by the end of 2019. "As part of our commitment to sustainability, the entire project planning and execution has been designed to ensure energy and water efficiency," added Christian Goetz.

latest news
Focus
Centdegrés designs the new concept of L'Occitane au Brésil

Centdegrés designs the new concept of L’Occitane au Brésil

Entering the world of L’Occitane au Brésil is like setting foot in a beautiful Brazilian home surrounded by friends. Every detail counts, from the floor tiles, parquet flooring and plants to the large wooden table and sun-filled conservatory. The space is soft and joyous, calm and invigorating, singular and plural and colourful: a (...)

read more
Experts’ views
WOW MOM, a beauty survival kit for busy women

Lipotec
WOW MOM, a beauty survival kit for busy women

Two years ago, Lubrizol set itself the target of offering more comprehensive assistance to its clients by empowering them with products and services that will enable them to accelerate and enhance their creativity. Pursuant to this initial goal, the company continues to develop novel marketing concepts supported by its long-time (...)

read more

Features