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Edition: Brazil
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Industry buzz

A two-day conference dedicated to makeup products

The penetration rate of makeup products in Brazil is estimated at about 35% and its share of Brazil’s beauty market at about 12%, with a perfect balance between nail polish, lipstick and face products (25% each). If in 2012 make-up products were still mainly sold by beauty advisers through doorstep sales, things are gradually changing. New distribution channels are appearing and new brands are starting to emerge. Their leaders are on the lookout for developments in this sector.

The two-day conference, to take place during MakeUp in São Paulo (3-4 December 2014), the tradeshow dedicated to the makeup industry, will be a perfect insightful opportunity for them. A programme devised to help them understand trends, continent by continent and get straight to the heart of the matter concerning technology changes with dedicated round-tables and high profile professionals attending them.


3:00 p.m - 3:30 p.m

Paris trends / inspirational products & trends for Brazilian brands

With the participation of Hélène Capgras, Head of Brain for Beauty at Martine Leherpeur Conseil, Paris

3:30 p.m - 4:00 p.m

Make up and the retail revolution

With the participation of Elizabeth Marq, Consultant - Visual Merchandising Trends - Paris

5:00 p.m - 5:45 p.m

Make-up trends from Asia to Brazil

With the participation of Florence Bernardin, Information & Inspiration


2:30 p.m - 3.30 p.m

Nail polishes: technical and business challenges

With the participation of Pierre Miasnik, CEO, Fiabila and Eric Wimmer, Garance Inc.

3:30 p.m - 4:15 p.m.<br>
Exporting a Brazilian brand outside Brazil. Keys to success…, what to do…, codes to integrate

With the participation of Helen Kupfer-Haas: Consultant, an expert in import-export of
perfume and luxury goods between France and Brazil.

4:30 p.m. / 5:45 p.m.

Formulas / applicators / packaging / accessories: examples of successful / interactions …

A round-table in the presence of the sector’s manufacturers and brand representatives.

MakeUp in SãoPaulo
Renaissance Hotel - SãoPaulo
December 2014, 3 & 4

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