Markets & trends
Commonly used in skin care products, hyaluronic acid is now being used in hair care products and is even...
The ingredient - which is used to moisturize the skin and prevent aging - is also used to increase volume and strengthen hair. From...
The make-up sector could be the one most affected by the COVID-19 epidemic in Brazil
A study by Kantar shows that changing habits resulting from social distancing will also affect the market for fragrances, hair care,...
"Consumers want to be recognized as individuals, not as part of a group", says Beauty Fair’s Cesar Tsukuda
The director of the largest beauty fair in the Americas says that customization of the shopping journey and new technologies are some of...
Beyond the crisis: COVID-19’s effect on consumer behaviour?
Compulsory lockdowns and reduction of social interactions, which are now affecting half of the planet’s population is plunged will have...
Lack of knowledge on benefits and higher prices are just two of the barriers for the use of ethical...
A study by REDS on the consumption of vegan, organic and natural beauty products reveals that 59% of the people are unaware of the...
Skincare: Consumers love superfoods and high-tech beauty
Beauty addicts around the world are increasingly keen on skincare products based on ingredients that are more commonly found in...
The cosmetics industry invests in spa treatments at home to attract consumers interested in well-being
Meditating while using a body cream or creating a relaxing ritual before showering are some of the ideas Brazilian brands are investing...
Cosmoprof rescheduled for September as WHO labels coronavirus a ’pandemic’
The 53rd edition of Cosmoprof Worldwide Bologna has been postponed again and should take place in September as the epidemic linked to the...
The internet is the main source for consumers to discover new cosmetics
A Teads study reveals that 90% of Brazilian women are impacted when they watch a video online advertising a beauty product. The...
Nail art boosts nail polish market in Brazil
Techniques to personalize finger and toe nails with different colors, effects and even accessories are gaining space in a sector that...
