Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Markets & trends

Skincare: Consumers love superfoods and high-tech beauty

Beauty addicts around the world are increasingly keen on skincare products based on ingredients that are more commonly found in refrigerators, such as berries, seeds and seaweed. This is just one of the findings that has emerged from the latest report published by the search engine Stylight, which also noted a growing enthusiasm for high-tech beauty products, CBD infused skincare, clean beauty and anti-pollution products.

Superfood-based skincare products are increasingly popular worldwide....

Superfood-based skincare products are increasingly popular worldwide. (Photo: © Davizro/Itsock.com)

Health benefits of superfoods are well known and their success among consumers is now extending to skin care. Indeed, beauty products enriched with these “miracle” grains and fruits are becoming more and more popular with consumers. This development has been highlighted by the latest Stylight, which also noted a growing enthusiasm for high-tech beauty products, CBD infused skincare, clean beauty and anti-pollution products.] report on beauty trends for 2020.

For example, there was a dramatic increase of 1,650% in clicks for Beekman 1802’s Pure Goat Milk Soap at the end of last month and a surge in interest in Peter Thomas Roth’s Pumpkin Enzyme Face Mask, which has been saved no less than 36,000 times in Sephora wishlists.

High-tech and clean beauty also in vogue

So-called “clean beauty” products, which feature organic, natural or - at least - non controversial ingredients, are also increasingly sought-after by consumers. In particular, Stylight highlights an upsurge of interest in brands that are tagged as "clean," most notably Briogeo, whose natural hair products recorded an increase of 800% in clicks over the last five months, and The Ordinary brand which registered an increase of 260% in clicks at the end of February.

For some years now, high-tech has exerted a growing influence in the world of beauty, much to the delight of beauty addicts who now benefit from more effective home-care treatments. Facial cleansing brushes are particularly popular, notably those made by the Foreo brand, which saw a 465% increase in clicks at the beginning of 2020.

Last but not least, in an extension of the trend for natural, vegan and protective treatments, there has been an increase in searches, clicks and purchases of cannabis-infused and anti-pollution products.

To compile its report, Stylight analyzed data from October 2019 to February 2020, on the behavior of its users who together purchase more than 100,000 beauty products per month, via Stylight online platforms in Germany, the United States and the United Kingdom. Stylight searches 1,300 online shops at once and compare prices of more than 27 million products.

Brazil Beauty News with AFP/Relaxnews

Portfolio

© 2020 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack New York rescheduled to September

Luxe Pack New York rescheduled to September

Amid the latest developments of the Covid-19 epidemic in New York and the USA, the Luxe Pack management team has decided to postpone further the event to September 15th and 16th, 2020. The venue is unchanged: Jacob K. Javits Convention Center (Hall 1B). With these new dates, the show will be almost concomitant with the MakeUp in...

read more
Experts’ views
Radical reinvention : Disrupting the next decade of beauty

Cosmetics Inspiration & Creation
Radical reinvention : Disrupting the next decade of beauty

Beauty is an ever-changing industry. Yet some changes make more of an impact than others. The more society changes, the more these changes cascade into the Beauty market. During the last MAD Cosmetics Innovations conference, organised by Premium Beauty News in Paris, Leila Rochet, Founder of Cosmetics Inspiration & Creation,...

read more

Features