Markets & trends
Death is just a pretty face for Brazilian tattoo fans
In their quest for beauty, Brazilian tattoo fans are turning to the most unlikely of pretty faces: the death skull. At Rio Tattoo Week...
Male grooming trend boosts global hair care sales
The rise in male grooming and the growing number of fashion conscious consumers mean the global hair care market is set to grow steadily...
Makeup industry projects continued growth in 2016 with innovative and more price-accessible products
Brazil is ranked third in the global makeup market and has recorded an average annual growth of 15.6% in the category over the last five...
MakeUp in SaoPaulo: Number of visitors doubled and optimism was in the air
With a number of visitors that doubled, MakeUp in SaoPaulo confirms that its ultra-targeted concept perfectly fits the needs of a...
Cosmetic manufacturers use amenities to win over and maintain the loyalty of high-end consumers
L’Occitane au Brésil has adhered to this strategy, allowing customers to try new products in places associated with pleasure and...
Four beauty trends set to impact global markets by 2025
Looking ahead to 2025, Mintel has announced four key trends set to impact global beauty markets over the next decade, including...
United Kingdom: A dynamic cosmetic market torn between promotions and innovations
Sales of perfumes and cosmetics in the United Kingdom rose by 5.3 % between 2013 and 2014, reaching a value of 10.397 billion euros,...
Al Zahra wants to expand the olfactory scope of Brazilians
Last September, Julia de Biase inaugurated Al Zahra (The Flower, in Arabic), the first shop entirely dedicated to Mid-Eastern fragrances...
Cosmetic ingredients industry evolves alongside multifunctional products
Products with multiple claims expand their reach among consumers with benefits that include convenience, more effective results, time and...
Mascara: A successful, slow evolution in Brazil
The Albéa Group, global leader in mascara manufacturing (brushes and small bottles) and local producer for the Brazilian market, decided...



















