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Brazilian beauty and cosmetics markets: trends and news

Companies & industry

Jafra Cosmetics to set up its own plant in Brazil

Jafra Cosmetics to set up its own plant in Brazil

Brazil is the focus of Jafra Cosmetics’ forthcoming expansion plans. The US-based company, which was founded in 1956 and has been a...

Feito Brasil - a story worth telling

Feito Brasil - a story worth telling

With vegan cosmetics, handmade manufacturing, and an appreciation of the Brazilian culture, the company has gained recognition and...

ADCOS launches concentrate serum to improve skin firmness in inner thighs and upper arms

ADCOS launches concentrate serum to improve skin firmness in inner thighs and upper arms

Areas such as inner thighs and upper arms are usually the first to show signs of loss of skin elasticity and firmness – the good news is...

Aussie and Herbal Essences products are now available in Brazil

Aussie and Herbal Essences products are now available in Brazil

P&G’s Pantene and Head & Shoulders ranges have led the company into second place in Brazil’s hair care segment, behind only...

Cosmopolitan makes niche perfumery penetrate the Brazilian market

Cosmopolitan makes niche perfumery penetrate the Brazilian market

There is no such thing as high artistic perfumery in the land of perfume. And yet, after completing a three-year project, Cristiane Vilar...

Licensed cosmetics help boost sales and improve product visibility in the marketplace

Licensed cosmetics help boost sales and improve product visibility in the marketplace

Royalties can be as high as 10% of the product cost, but licensed products may increase sales in up to 20%, according to the Brazilian...

L'Occitane: a pivotal year

L’Occitane: a pivotal year

The L’Occitane Group published its results June last. Excellent results with a turnover of almost €1.2 billion, up by nearly 12% over the...

Evonik opens new hair laboratory in Brazil in a move to strengthen its global R&D

Evonik opens new hair laboratory in Brazil in a move to strengthen its global R&D

Evonik, a leading supplier of specialty chemicals, is driving the internationalization of its research and development (R&D) for the...

Mon Absolu helps build customer loyalty with exclusive fragrances

Mon Absolu helps build customer loyalty with exclusive fragrances

The company, headed by perfumer Fanny Moreau, promotes olfactory identity and scent marketing for corporate clients Brazilian and...

Yes! Cosmetics to quadruple number of company-owned stores by 2016

Yes! Cosmetics to quadruple number of company-owned stores by 2016

With only 15 shades of lipsticks, 12 fragrances and an investment of R$100,000 Yes! Cosmetics opened its doors in the state of Pernambuco...

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