Markets & trends
Men’s grooming market is driven by fewer preconceptions and constant thirst for innovation
Brazil is set to lead the global ranking by 2019, with US$ 6.7 billion in projected sales, according to Euromonitor International....
Aging of the Brazilian population creates opportunities for the cosmetics industry
Mintel data shows that product launches with an anti-aging claim are increasing, but companies need to invest in innovation and effective...
BASF presents a new active for men’s skins and the concept JUST BE
Inspired by the global trend for formulations adapted to local preferences, the new concept JUST BE aims to highlight the diversity and...
Gender-neutral cosmetics shift paradigms and celebrate diversity
Unisex fragrances and beauty products are still few and far between, but what seems to be a trend in ad campaigns may change the retail...
The quest for the perfect eyebrows triggers market specialization
With a wide range of services and products, franchise chains exclusively dedicated to eyebrow care have seen significant expansion in...
Beauty market keeps up with the empowerment of black women in Brazil
Although black beauty products are still considered a niche category, consumers are finding more options than ever before. Women...
US trends: "Beauty Augmented" and Beauty hackers
What is happening to the beauty and make-up market? With 7% growth in the prestige beauty market, the US market is enjoying a new...
Natural makeup increasingly interests Brazilian women
Mineral makeup has already taken the world by storm and the trend is now rocketing in Brazil. Free from synthetic preservatives or colour...
Marc Jacobs kick starts men’s beauty trend for ’male polish’
Back in March, Marc Jacobs uploaded a photo of himself to Instagram enjoying a cigarette break while simultaneously showing off a set of...
Multifunctional and masstige cosmetics: Two major trends of the Brazilian market
The main trends of the Brazilian market personal care market will be pictured in detail during the free-access Marketing Trends...
