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Markets & trends

Natural makeup increasingly interests Brazilian women

Mineral makeup has already taken the world by storm and the trend is now rocketing in Brazil. Free from synthetic preservatives or colour additives it has a lower impact on skin than traditional makeup.

Mineral makeup is doing more than just enhancing women’s beauty. The new trend offers products that also help fighting skin ageing and reducing expression marks. Mineral makeup can match the needs of different skin types including dry, oily and mix and can also feature a sun protection factors.

Mineral makeup therefore also matches with the multifunctional (...)

Mineral makeup therefore also matches with the multifunctional trend.

Mineral makeup therefore also matches with the multifunctional trend. Among the many benefits of mineral makeup is the fact that it can also help treat the skin and nourish it, thus providing health benefits resulting in a younger appearance. The promise of these products is quite simple, mineral makeup is a more natural solution that gives up substances potentially harmful to the skin, such as preservatives, synthetic colour additives and fragrances and focuses on natural substances.

Face Primer - Neez Profissional

Face Primer - Neez Profissional

An example of Brazilian product illustrating the mineral makeup trend in the country is Neez Profissional’s Face Primer. It addition of being essential to achieve a good daily makeup, it features ingredients that help taking care of the skin’s health. The Face Primer is made from a combination of botanical bio-polymers enriched with minerals. This formula provides protection and hydration to the skin and forms a basis that helps makeup to stay longer on the face.

© 2016 - Brazil Beauty News -

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