Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Markets & trends

Natural makeup increasingly interests Brazilian women

Mineral makeup has already taken the world by storm and the trend is now rocketing in Brazil. Free from synthetic preservatives or colour additives it has a lower impact on skin than traditional makeup.

Mineral makeup is doing more than just enhancing women’s beauty. The new trend offers products that also help fighting skin ageing and reducing expression marks. Mineral makeup can match the needs of different skin types including dry, oily and mix and can also feature a sun protection factors.

Mineral makeup therefore also matches with the multifunctional (...)

Mineral makeup therefore also matches with the multifunctional trend.

Mineral makeup therefore also matches with the multifunctional trend. Among the many benefits of mineral makeup is the fact that it can also help treat the skin and nourish it, thus providing health benefits resulting in a younger appearance. The promise of these products is quite simple, mineral makeup is a more natural solution that gives up substances potentially harmful to the skin, such as preservatives, synthetic colour additives and fragrances and focuses on natural substances.

Face Primer - Neez Profissional

Face Primer - Neez Profissional

An example of Brazilian product illustrating the mineral makeup trend in the country is Neez Profissional’s Face Primer. It addition of being essential to achieve a good daily makeup, it features ingredients that help taking care of the skin’s health. The Face Primer is made from a combination of botanical bio-polymers enriched with minerals. This formula provides protection and hydration to the skin and forms a basis that helps makeup to stay longer on the face.

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the (...)

read more
Experts’ views
‘Do Good, Feel Good' and the beauty industry

Laurence Bacilieri
‘Do Good, Feel Good’ and the beauty industry

"Do good, feel good" is a mechanism well known by psychologists. The more good deeds one does, the better one feels. This phenomenon has spread to the universe of beauty, especially concerning our planet. In the past, good deeds have left their marks: For example, Estée Lauder for breast cancer, or M.A.C. celebrating 25 years of Viva (...)

read more

Features