Brazil Beauty NewsThe trend towards higher tax levels began in 2015 and keeps pushing manufacturers and distributors to constantly innovate to boost sales.
The performance of the personal care and cosmetics industry in Brazil has been undermined by high tax rates and the industry has entered a legal battle to try and change the current scenario. The excessive tax burden has added to the economic uncertainty and reversed a growth trend of more than two decades. A shortfall in tax collection in many states...
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Increase in tax rate for cosmetics and personal care products requires new strategies from the industry to resume growth
30 January 2018, by Brazil Beauty News -
“Brasil é um país extremamente estratégico para o Grupo L’Oréal”, afirma Patrick Sabatier, da L’Oréal Brasil
19 de novembro de 2019, por Brazil Beauty NewsA L’Oréal está completando 60 anos de operação no Brasil. A quarta posição do país no ranking mundial de consumo de cosméticos o torna de grande importância para os negócios globais do Grupo L’Oréal. Mas é sua grande diversidade étnica e cultural que o faz ser encarado como um desafio e uma oportunidade para inovação no mercado de beleza. Em entrevista ao Brazil Beauty News, Patrick Sabatier, diretor de relações institucionais e comunicação da L´Oréal Brasil, fala sobre a trajetória da...
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Líder mundial em pesquisas científicas na área de cosméticos, USP fortalece parcerias com empresas privadas para gerar inovação
30 de agosto de 2016, por Brazil Beauty NewsA professora doutora Patrícia Maia Campos, fundadora do Núcleo de Estudos Avançados em Tecnologia de Cosméticos da Universidade de São Paulo, acredita que o primeiro lugar no State of Innovation 2016 deve atrair mais investimentos para pesquisas do setor no país.
Que o Brasil é um dos maiores consumidores de cosméticos, o mundo todo já sabe. Mas que o país tem uma instituição pública de ensino que é líder em pesquisas científicas em cosmetologia pode ser uma boa surpresa para grande parte... -
“Indie brands” de cosméticos crescem mais de 40% ao ano no Brasil, diz estudo da Factor-Kline
10 de dezembro de 2019, por Brazil Beauty NewsCom foco em marketing digital, elas são jovens, independentes, atuam em nichos de mercado e enfrentam dificuldades com questões regulamentares e pouco poder de negociação com a cadeia de suprimentos.
As “indie brands” representam apenas 1% do faturamento no setor de cosméticos no Brasil atualmente. Mas, com um crescimento de mais de 40% ao ano, elas vêm atraindo a atenção do mercado. Tanto, que viraram tema de estudo publicado pela consultoria Factor-Kline.
Na análise, foram consideradas... -
Challenges and opportunities for sustainable cosmetics in Brazil
30 September 2014, by Brazil Beauty NewsMuch is said about Brazilians’ affinity with beauty products. The world’s third largest cosmetic market is also home to the most beauty-savvy women and has become a trend-setting hub for the global industry. However, Brazilians consumers’ strong eco-consciousness and the way they perceive sustainability efforts has not yet been fully emphasized or properly explored by cosmetic manufacturers around the globe.
A survey by GfK revealed that over half of Brazilian consumers consider the... -
Aging of the Brazilian population creates opportunities for the cosmetics industry
1 November 2016, by Brazil Beauty NewsMintel data shows that product launches with an anti-aging claim are increasing, but companies need to invest in innovation and effective brand communication to meet the market demand.
Young faces are still featured on most beauty advertising campaigns in Brazil, but it won’t be long until the industry feels the need to shift its focus towards an older age group, which is on the rise in the country. According to the World Health Organization, in 2050, Brazil will have 64 million people... -
Plastic made from sugarcane produced by Brazilian company Braskem is already used by more than 150 brands worldwide
28 May 2019, by Brazil Beauty NewsO Boticário, Neutrox and Shiseido are among the cosmetics companies that use “green polyethylene” in their packaging.
Brazil is the world’s 4th largest producer of plastic waste. Disposing of 11 million tons of plastic every year, it ranks after only the US, China and India, according to a study published by the World Wildlife Fund (WWF) in April. Brazil is also one of the countries with the lowest recycling rates for this type of waste, recycling little more than 1% of all plastic used.... -
Jafra Cosmetics to set up its own plant in Brazil
27 October 2015, by Brazil Beauty NewsBrazil is the focus of Jafra Cosmetics’ forthcoming expansion plans. The US-based company, which was founded in 1956 and has been a member of the German-based Vorwerk Group since 2004, sees Brazil as a key market, with annual revenues of R$ 100 million based on direct sales. Jafra’s plans include setting up its own plant in the country and investing in new distribution channels, as well as local product releases. The Iódice fragrance, for instance, has been entirely developed in Brazil. In an...
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Pro-aging movement warns the cosmetics industry about new consumer habits
14 January 2020, by Brazil Beauty NewsThe understanding that aging is a natural process that does not need to be fought has led to a growing offer of products aimed specifically to treat the hair and skin of older people - who like to take care of themselves but don’t feel the need to look younger.
People are aging. Thanks to advancements in medicine and a trend of adopting healthier lifestyles, people are now living longer and better. According the Brazilian Institute of Geography and Statistics, Brazilians who are 65 years... -
Symrise: um mergulho no mundo olfativo da gigante das fragrâncias
12 de dezembro de 2017, por Brazil Beauty NewsO Brazil Beauty News conversou com Luciana Knobel, Head de Criação de Perfumaria Fina da Symrise para a América Latina, e desvendamos um pouco do processo criativo de uma das maiores fabricantes de fragrâncias do mundo.
Dizem que os melhores perfumes se encontram nos menores frascos. Para a alemã Symrise, o tamanho pouco importa, desde que os insumos e a tecnologia empregados sejam de altíssima qualidade.
Fundada em 2003, por meio da fusão da H&R com a Dragoco – ambas empresas também...