The Brazilian subsidiary plans to build an R&D laboratory aimed at developing specific formulas for the Latin American market.
French manufacturer of specialty ingredients for the health and beauty industry, Gattefossé had been operating in over 60 countries – mainly in Europe and Asia – when it decided to replace its distribution network in Brazil for a full-fledged branch based in São Paulo. The US and Canada had their own subsidiaries; it was time to set foot in Latin America.
“We...
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French company Gattefossé records 30% growth in Brazil with a focus on dermocosmetics and sun care products
14 June 2016, by Brazil Beauty News -
Chemical company Croda Brasil bulks up its infrastructure to take on Latin America
24 May 2016, by Brazil Beauty NewsAfter cutting the ribbon on a new distribution center in its home city of Campinas, the chemistry giant unveils plans for new facilities and the expansion of its research hub due in 2020.
Croda International started its operation back in 1925 by supplying the British auto and engineering industries with lanolin – an anti-rust agent derived from sebaceous glands of wool-bearing animals. Ninety years later, the company is a global juggernaut on all things chemical, working with clients in... -
Caudalie to multiply openings in Brazil
21 October 2014, by Brazil Beauty NewsThe French vinotherapy brand is gradually, carefully entering the Brazilian market through various channels, with the development of its brand awareness as top priority on a market that is keen on botanical cosmetics. Virginie Milosevic, Country Manager Brazil at Caudalie, describes the brand’s ambitions to Brazil Beauty News.
Brazil Beauty News - What is Caudalie’s strategy to enter the Brazilian market and set up there?
Virginie Milosevic - Caudalie is developing through three main... -
With permanent sales in Paris, Brazilian company Granado attracts new markets
8 July 2014, by Brazil Beauty NewsIn 2013, the Granado Group, formed by two of the most traditional cosmetic companies in Brazil, Granado and Phebo, took part in the commercial project Le Brésil Rive Gauche, which displayed around 120 Brazilian brands of clothing, food and decoration, among other segments, at the luxurious Parisian department store Le Bon Marché.
The event lasted three months, but Granado’s sales were so impressive that what was supposed to be temporary ended up becoming permanent: the two Brazilian brands... -
Essence enters the Brazilian market hoping to become the largest cosmetics company in the world by volume
13 November 2018, by Brazil Beauty NewsOngoing portfolio changes, accessible prices and in-country manufacturing are some of the strategies the German company plans to deploy to become an industry leader in Brazil in the next five years.
After entering the US and Italian markets, German group Cosnova Beauty will now be expanding their operations to Brazil with their makeup brand Essence. The company has had Brazil on its radar for a few years and made its final decision last year, when its sales outside Germany grew by a record... -
Dermocosmetics market provides opportunities for industry and retail
9 June 2015, by Brazil Beauty NewsCooperation with dermatologists, technological advances, and focus on distribution are pointing towards increased consumer confidence.
Few cosmetic categories have attracted as much attention of the beauty industry lately as dermocosmetics. Known for their high concentration of pharmaceutical active ingredients, they bridge the gap between cosmetics and prescription products. In Brazil, this market is growing at annual rates of 20% to 30% and accounts for billions in sales, according to... -
Probiotics bring new opportunities to the cosmetic industry in Brazil
28 August 2018, by Brazil Beauty NewsThe successful use of “good microorganisms” in different applications can help increase consumer interest in natural ingredients that promote the skin’s own defense mechanisms.
The benefits of probiotics in food and vitamin supplements are well known by consumers. Has the beauty industry advanced in the development of products with probiotics? And what are the challenges this fledgling market currently faces in Brazil?
According to Euromonitor International, in 2016 the global market for... -
Perfumaria é porta de entrada para consumo de grifes de moda
1º de setembro de 2020, por Brazil Beauty NewsMais acessíveis do que acessórios ou peças de roupa, fragrâncias são uma estratégia para diversificar negócios e atrair novos consumidores para marcas de luxo.
Há mais de 35 anos no mercado de moda, a marca brasileira Colcci acaba de fazer sua estreia no ramo da perfumaria. Com versão feminina e masculina, a fragrância Neon foi lançada em parceria com a distribuidora Passion, do Grupo Narsana – também controlador da rede Água de Cheiro.
“É inevitável que uma empresa com este tempo de... -
WestRock’s new US$125 million corrugated packaging plant to increase the company’s production capacity in Brazil by 25%
24 April 2018, by Brazil Beauty NewsBrazil accounts for 3% of the WestRock’s total revenues, being its highest profitability operation worldwide.
In 2017, WestRock celebrated 75 years of business in Brazil and announced investments that not only ensure the continuity of its operations, but also the expansion of its production capacity. The US-based multinational company is one of the global leaders in paper and packaging solutions, with more than 300 branches around the world, and will invest US$ 125 million to build its... -
Fabricante de perfumes Equivalenza encontra na crise econômica brasileira oportunidade para crescer
3 de maio de 2016, por Brazil Beauty NewsCom sede em Barcelona, a empresa investe no modelo de franquias e planeja expansão no país em tempos de cautela.
Nem só de desconfiança vive o cenário econômico brasileiro. Para a perfumaria espanhola Equivalenza, 2016 é ano de pisar no acelerador. Presente no Brasil desde o ano passado, a empresa comemora os resultados no país e amplia o número de unidades.
Até o momento, são quatro lojas franqueadas em funcionamento, nas cidades de Curitiba, Belo Horizonte, Rio de Janeiro e Vila Velha....