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Brazilian beauty and cosmetics markets: trends and news

Companies & industry

Grupo Boticário strengthens its makeup business with the acquisition of Vult

Grupo Boticário strengthens its makeup business with the acquisition of Vult

The Boticário Group has announced the acquisition of Vult Cosmética, a Brazilian brand specializing colour cosmetic products. The...

Puig strengthens its positions in makeup with Christian Louboutin

Puig strengthens its positions in makeup with Christian Louboutin

French shoe maker Christian Louboutin and Spanish perfumes and cosmetics group Puig (Nina Ricci, Paco Rabanne, Jean-Paul Gaultier,...

Beryllos nail salons to reach 150 stores throughout Brazil in the next three years, all without ever trimming a cuticle

Beryllos nail salons to reach 150 stores throughout Brazil in the next three years, all without ever...

The franchise has developed a proprietary technique to soften the cuticles and uses only disposable materials to prevent disease and...

Sephora rolls out its new generation of connected stores

Sephora rolls out its new generation of connected stores

The Sephora retail brand is continuing to deploy its new concept of connected stores, the "New Sephora Experience", with the opening of...

"Our wish is to continue investing in France" Edouard Macquart-Moulin, Natura Brasil

"Our wish is to continue investing in France" Edouard Macquart-Moulin, Natura Brasil

The Brazilian cosmetics giant has been experimenting for the past ten years its European development in France. After announcing a year...

Australian Gold to start local production and double its sales in Brazil

Australian Gold to start local production and double its sales in Brazil

Boticário Group’s latest business venture, Multi B, will handle local marketing for the US-based company’s sun care products. For the...

Granado opens first store in Paris

Granado opens first store in Paris

The Brazilian brand had chosen France as a development ground outside its own country three years ago, as they settled at the Bon Marché...

Claus Porto: revival through a new fragrance, Le Parfum

Claus Porto: revival through a new fragrance, Le Parfum

For their 130th anniversary, the iconic Portuguese brand contacted British perfumer Lyn Harris to create a brand new fragrance. Simply...

Quest for a healthy lifestyle drives growth of the health and beauty retail market in Brazil

Quest for a healthy lifestyle drives growth of the health and beauty retail market in Brazil

The health, beauty and wellness franchise sector grew by 17% during the first quarter of this year, according to the Brazilian...

NYX targets makeup artists and ‘makeup addicts' in L'Oréal's new venture in Brazil

NYX targets makeup artists and ‘makeup addicts’ in L’Oréal’s new venture in Brazil

After being acquired by the French group three years go, the brand had its first store open in Rio in July and plans to launch new points...

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