Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Companies & industry

Sephora rolls out its new generation of connected stores

The Sephora retail brand is continuing to deploy its new concept of connected stores, the "New Sephora Experience", with the opening of the first store of its kind in Paris, in the wake of the previous ones in France.

Implemented in France and in some European countries since the beginning of 2017, the "New Sephora Experience" concept, based on services and connected beauty, is no available in Paris at the Saint-Lazare railway station. With an area of 840m2, this new specially designed store proposes all the services associated with this concept and takes the experience one step further with new in-store areas.

A revisited shopping experience

In times of e-shopping and social networks, Sephora is banking on the complementarity between e-commerce and brick and mortar stores. An approach that required the introduction of new digital and physical services, often 100% personalized.

The Beauty Hub, a real laboratory of connected experiences, is taking (...)

The Beauty Hub, a real laboratory of connected experiences, is taking centre stage in the new Sephora stores. Photo: © Yvan Matrat

The Beauty Hub is undoubtedly the most telling example of this renewal. This service enables accessing, via iPads, to a virtual lookbook to find ideas and get inspired by new trends, test virtually beauty looks via the "Virtual Artist", find the foundation color matching your natural skin tone with the "Color Profile", or to share one’s looks and favorites with the beauty community thanks to the "Beauty Board".

Travel-size formats

Mixing the codes of the Sephora universe with an urban architecture (concrete, raw ceiling), the Saint-Lazare "New Sephora Experience" store also offers new areas and new services. Customers can now discover a "Mini Skincare Market" with skincare products in a travel format and various low-price kits to test brands, and also a new display entirely dedicated to "Super Ingredients".

A "Sephora Collection Mask Bar" was also given pride of place in the store for customers to enjoy an express application when purchasing a Sephora mask for the face, the feet, the hands, the lips or the eye area. Along the same vein, the retail brand also proposes to visit the "Amika Styling Bar" to experiment a hair care or a brushing with the brand products. Sephora also proposes its complimentary engraving service, which allows personalizing a perfume bottle, a makeup palette or a lipstick.

Brazil Beauty News with AFP / Relaxnews

Portfolio

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the (...)

read more
Experts’ views
Vegan-friendly solution for sweet aging

Lipotec - Lubrizol
Vegan-friendly solution for sweet aging

Every day we receive news about Global Warming, we see images of its consequences all over the Planet, the number of both animal and plant species in danger of extinction only increases and governments are still far from promoting laws that really help stop climate change. In this framework, it is the ordinary people who work to (...)

read more

Features