Companies & industry
“Brazilian consumers are a strategic source of inspiration for L’Oréal,” Delphine Allard, L’Oréal Brasil
Opened in 2017, the new L’Oréal Research & Innovation centre in Brazil is unique, thanks to its design focused on sustainability and...
Fiabila enters the Brazilian nail polish market
A few months ago, French group Fiabila, a nail polish manufacturing specialist for over 40 years, inaugurated a new plant in Sao Paulo,...
Payot to grow 20% in 2018 with brand rejuvenation strategy
In an effort to attract a younger costumer base and increase its competitiveness, the brand has partnered up with beauty blogger Mariana...
Phebo to open standalone stores in Brazil
Previously distributed in Granado points of sale, the iconic Brazilian brand successfully relaunched by Christopher Freeman, Phebo is now...
Amway eyes Brazil as major growth market
The world’s largest direct selling company is investing US$ 150 million to turn the Brazilian operation into one of its top 10 global...
Italian beauty salon chain Philip Martin’s plans 20 new stores in Brazil by 2022
With two salons currently operating in Curitiba and Campinas, the company works exclusively with own-brand organic products and promotes...
The L’Oréal Brazil SP plant is preparing to a complete digitization
With the implementation of the Fábrica do Futuro project at its São Paulo site, L’Oréal Brasil is integrating technological and digital...
“The quest for wellbeing and a healthy lifestyle is a trend observed across different population groups,”...
The Health, Beauty and Wellness market is on the rise in the ranking of Brazil’s largest franchises, which is still led by O Boticário...
Avatim projects 30% growth this year with plans to open stores in Europe by 2019
With 120 stores throughout Brazil, the Bahia-based cosmetic and fragrance manufacturer launched a concept store on Oscar Freire Street...
Ewoé microfranchise combines mobile hair services and direct sales of products from salon chain Soho
Launched in 2017, the company has resellers throughout Latin America and Europe and expects to end the year with a thousand franchisees....
