Companies & industry
From cup to cosmetics: Kapeh expands its distribution and gains international recognition with coffee-based...
Brazil is the world’s largest coffee producer and exporter, but it is not only the drink that has been catching on with consumers....
With permanent sales in Paris, Brazilian company Granado attracts new markets
In 2013, the Granado Group, formed by two of the most traditional cosmetic companies in Brazil, Granado and Phebo, took part in the...
Unilever Brasil to invest R$ 2 billion in marketing
With R$ 15.3 billion recorded in sales and a 12.5% increase in 2013, Unilever Brasil has announced investment of R$ 3 billion for 2014,...
“Brazilian customers are looking for more diversity”, Aude Genesté-Barera, Jeanne Arthes
Jeanne Arthes, one of the main French manufacturers of fragrances for mass markets, has been selling its products in Brazil for 15 years....
“Brazil could become our first market,” Nicolas Geiger, L’Occitane
The fabulous story between L’Occitane and Brazil started in 1995 from the visionary will of Reinold Geiger, its President, and of their...
Yves Rocher to open 10 stores in Brazil by the end of 2014
The most popular cosmetic brand in France launched an offensive in Brazil last December by opening a first store in Sao Paulo. Building...
L’Occitane au Brésil celebrates one year and plans exports
About a year ago, L’Occitane en Provence chose Brazil for a strategy that was previously unheard of in nearly 40 years of the brand’s...
Private Cosmetics to develop niche brands in Brazil
Brazil is the world’s largest fragrance market. And yet, as they are facing constraints with registration difficulties and taxes, few or...
