Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Companies & industry

Unilever Brasil to invest R$ 2 billion in marketing

With R$ 15.3 billion recorded in sales and a 12.5% increase in 2013, Unilever Brasil has announced investment of R$ 3 billion for 2014, of which two-thirds will be allocated to marketing and new product development and one-third to the installation of the company’s 10th factory complex in Brazil.

The new plant in Aguai, São Paulo state, is scheduled to begin operating in 2015 and is expected to create around 600 new direct and indirect jobs by 2020.

Unilever has been operating in Brazil since 1929 and it is currently the country’s largest company of consumer goods. The Brazilian operation is Unilever’s second largest in the world, only behind the U.S. "The annual growth in Brazil is almost three times larger than the company’s expansion globally," says Fernando Fernandez, president, Unilever Brasil. In 2013, the company also took over as the largest advertiser in the country.

Fernando Fernandez, president, Unilever Brazil

Fernando Fernandez, president, Unilever Brazil

The marketing investment will allow the company to renew 70% of its portfolio and enter the premium segment with new products for the Dove, Dove Men+Care and Axe brands. Unilever has also reaffirmed its global goal to double in size by 2020 and halve the environmental footprint of its products.

In March this year, Unilever launched its second largest distribution center in Brazil, located in Pouso Alegre, Minas Gerais state. With 90,000 sqm of built area, investments of R$ 200 million and the capacity to handle 3,600 tons per day, the new warehouse caters for food, personal care and home care products. The first distribution center with LEED certification (Leadership in Energy and Environmental Design) in Brazil allows for greater use of natural light and water reuse as well as reducing power consumption.

Portfolio

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
in-cosmetics returns to Brazil next 18-19 September

in-cosmetics returns to Brazil next 18-19 September

When it comes to beauty, Brazil has become a trend-setter in Latin America thanks to its abundance of natural resources and penchant for innovation. Now the fourth largest market in the world, the country will host the sixth edition of in-cosmetics Latin America, which runs in Sao Paulo from 18-19 September 2019. Euromonitor (...)

read more
Experts’ views
American insights: The new beauty millionaires

Laurence Bacilieri
American insights: The new beauty millionaires

Yes, the beauty and skincare market in the US is saturated. However, some extremely savvy women had the feeling they could move things, and here are a few examples of some of the country’s wealthiest women whose success was immediate. Serena Williams At the top of the list, Ms Serena Williams: in the beginning, she was Venus (...)

read more

Features