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Brazilian beauty and cosmetics markets: trends and news

Companies & industry

The Body Shop plans to set up 500 stores in Brazil by 2019

The Body Shop plans to set up 500 stores in Brazil by 2019

Since the announcement of the entry of The Body Shop in Brazil, Brazilian consumers had to wait for one year. Known for its natural and...

Bab! bath+body celebrates its first year of operations and expands distribution

Bab! bath+body celebrates its first year of operations and expands distribution

Launched in December 2013, in a small shop in the Pinheiros district of Sao Paulo, the bath and body care brand Bab! bath+body is now...

Nail polish: “The Brazilian market is on the verge of transformation”, Cary Robinson, Keystone's President and CEO

Nail polish: “The Brazilian market is on the verge of transformation”, Cary Robinson, Keystone’s President...

With 400 people working on three sites in New Jersey and Pennsylvania, US nail polish supplier Keystone is planning several developments...

 The Brazilian market to be the first to discover the new Azzaro women's perfume

The Brazilian market to be the first to discover the new Azzaro women’s perfume

Azzaro pour Homme is one the best sold perfumes in Brazil. Although it is still rather discreet in this country, the Clarins Fragrance...

The Boticario Group was the biggest winner of two important awards for the Brazilian cosmetic industry

The Boticario Group was the biggest winner of two important awards for the Brazilian cosmetic industry

Two awards, ten titles won. The Boticario Group, which gathers brands O Boticário, Eudora, The Beauty Box and quem disse, berenice?, was...

Univar acquires Brazilian distributor of personal care ingredients D'Altomare Química

Univar acquires Brazilian distributor of personal care ingredients D’Altomare Química

Univar, a global chemical distributor of industrial and specialty chemicals and related chemistry services, has acquired D’Altomare...

To increase its market share in Brazil, L'Oréal will invest R$500 million in infrastructure by 2016

To increase its market share in Brazil, L’Oréal will invest R$500 million in infrastructure by 2016

Even in a year of economic downturn and uncertainty in the market, as a result of the stagnation of the GDP and a fierce electoral battle...

Sephora changes its positioning strategy in Brazil and reduces prices

Sephora changes its positioning strategy in Brazil and reduces prices

The world’s largest multi-brand cosmetics retailer, Sephora arrived in Brazil in 2012, causing great excitement among consumers who were...

Brazil's Northeast records the highest growth in cosmetic sales

Brazil’s Northeast records the highest growth in cosmetic sales

The Northeast region has been the Brazil’s fastest growing in the perfumery, cosmetics and personal care industry in recent years....

Jequiti "makes luxury affordable" with celebrity fragrances

Jequiti "makes luxury affordable" with celebrity fragrances

Beyoncé, Britney Spears, Justin Bieber, Lady Gaga, Taylor Swift and Usher: what may sound like a setlist of an international pop music...

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